Dr. Ronald A. Clark
Department
Marketing
Role:
Faculty
Campus:
Springfield
Postal mail
Missouri State University
Marketing
901 S. National Ave.
Springfield,
MO
65897
Details
Education
- PhD, 2006, Florida State University
- MBA, 2002, Auburn University
- BBA, 1998, Northwood University
Teaching
- MKT 351 Consumer Market Behavior
- MKT 410 Entertainment & Services Marketing
- MKT 350 Principles of Marketing
- MKT 354 Principles of Advertising
Research and professional interests
- Consumer psychology
- Consumer psychometrics
- Scale development
- Consumer social influences
- Perceptions of sales pressure
Other interests
- Saxophone
- Home improvement projects
- Muscle cars
- Reading
- U.S. history
Awards and honors
- Best Paper Award, Clute Institute for the 2012 International Business and Economics Academic Conference, 2012
- Top Paper in Consumer Behavior Track, Association of Marketing Theory & Practice, 2009
- Michael Solomon Award (for the best paper in the consumer behavior track), Society for Marketing Advances, 2006, 2004
- Doctoral Consortium Fellow, Selected by marketing faculty as a Florida State University consortium representative at the Society for Marketing Advances Conference, 2004