Courtney A. Peebles

Biography

Courtney Peebles is a per course faculty member at Missouri State University. She completed both her BS in Marketing Research and MBA from Missouri State University. Courtney’s research is based in hands-on digital marketing, with experience in advertising, data, and consumer behavior. She has continued practice looking at how consumer behavior and data work together to create a holistic marketing strategy. Courtney is from the Springfield, MO area. When not in the classroom, Courtney works at a local digital agency and enjoys spending time outside and traveling with her husband, Andy, their two children, and dog, Newman.

Details

Education

• MBA, 2018, Missouri State University
• Certificate in Data Analysis , 2018, Missouri State University
• BS, Marketing Research, 2017, Missouri State University

Professional experience

• Online Advertising Coordinator, Campaignium
• Senior Data Analyst, Campaignium

Selected publications

• Predicting Brewery Customer Satisfaction Using an Artificial Neural Network, November 2018, International Journal of Information, Business and Management.

Research and professional interests

• Consumer behavior
• User experience
• Marketing accessibility
• Marketing strategy (online and traditional)
• Nonprofit marketing