BS Four-Year Degree Plan: Marketing Research Track

The following is a sample schedule for this major – your actual schedule may vary.

Meet with your advisor and review the class schedule before confirming your schedule.

Missouri State is committed to helping you graduate in four years.

The following degree plan, last reviewed 07/08/2024, is based on the 2024-25 catalog and Missouri State general education requirements.

First semester (fall)

Courses Hours
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Physical Science w/lab or Life Science w/lab 4
Total hours 15

Second semester (spring)

Courses Hours
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Human Cultures - Humanities 3
Total hours 15

Third semester (fall)

Courses Hours
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Human Cultures - Arts 3
Total hours 15

Fourth semester (spring)

Courses Hours
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Physical Science or Life Science 3
Cultural Competence (Take ANT-100, GRY-100, IDS-297, OR REL-110 to also count on globalization list) 3
Total hours 15

Fifth semester (fall)

Courses Hours
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Total hours 15

Sixth semester (spring)

Courses Hours
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Marketing Research List 3
Total hours 15

Seventh semester (fall)

Courses Hours
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Marketing Research List 3
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General Elective to bring total to 120 3
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Total hours 15

Eighth semester (spring)

Courses Hours
General Elective to bring total to 120 3
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Marketing Research List 3
Total hours 15

* Marketing Research List*

MKT 410 - Service Marketing

MKT 510 - Digital and Social Media Marketing

ITC 535 - Machine Learning

ITC 555 - Data Visualization

MGT 397 - Business Report Writing

TCM 337 - Quality Control and Measurement

TCM 359 - Principles of Project Management

GPA & credit hour requirements

For Admission to College of Business (COB):  Student must earn a minimum of 2.00 Missouri State GPA and a minimum of 2.50 combined GPA for admission to COB AND to take upper division COB courses.

For Graduation: Students must obtain a 2.50 GPA in all upper-division (300+) in their College of Business business unit coursework taken at Missouri State University.

For Graduation:  Students must complete at least 120 hours.  Of those 120 hours, at least 40 hours must be upper division (300+) level.  Electives may be needed to meet these requirements.