POSITION IDENTIFICATION
TITLE Marketing Specialist
CLASSIFICATION NUMBER 5589
GRADE 41
CLASSIFICATION Nonexempt
IMMEDIATE SUPERVISOR Bookstore Soft Goods Manager
GENERAL FUNCTION
The Marketing Specialist develops and maintains the marketing campaign, presence on the web, social networking sites, events and the e-commerce site to increase awareness of the products and services and manages the marketing campaign and programs related to the Missouri State brand. The Marketing Specialist also oversees student and part-time staff. The Marketing Specialist is responsible for connecting with prospective and incoming students and their families to engage them during SOAR sessions.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree is required.
Experience: At least one year of retail experience is preferred. Experience designing and maintaining web pages is preferred.
Skills: Effective interpersonal, verbal, and written communication skills are required. Knowledge of the use of social media platforms, including but not limited to, Facebook, Instagram, Twitter, Tik-Tok and Snapchat, for marketing is required. Organizational ability is required. A general understanding of web design techniques is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Supervision experience is preferred.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Designs, develops, and maintains the web and social media presence with an emphasis on increasing awareness of products and services, merchandising, customer service, and increasing sales to various audiences including, but not limited to: parents, students, and alumni.2. Monitors and analyzes social media metrics to measure effectiveness on all social media accounts. Makes recommendations to improve social media presence and return on investment.
3. Makes recommendations to expand and support e-commerce offerings. Coordinates efforts with the Soft Goods Manager to maintain and update the online BearWear catalog through the oversight of the student marketing team.
4. Develops and manages online and in-store promotions on the website and social media platforms. Evaluates success of promotions, offering recommendations for future opportunities.
5. Participates in events that promote the departments with prospective and incoming students and their families. Events include, but are not limited to SOAR, Showcase, and all other events related to enrollment, recruitment, and retention.
6. Tracks expenditures in the marketing budget for the departments. Benchmarks marketing activities to measure effectiveness, monitors results, and analyzes the data.
7. Develops, executes, and monitors the marketing campaign, website, social media accounts, graphic design, and digital signage program for the departments.
8. Supervises student employees within the departments to support all marketing efforts.
9. Contributes to a work environment that encourages knowledge of, respect for, and the development of skills to engage with those of other cultures or backgrounds.
10. Remains competent and current through self-directed professional reading, developing professional contact with colleagues, attending professional development courses, and attending training and/or courses required by the leadership of the departments.
11. Helps to ensure the success of the departments by performing all other duties as assigned.
SUPERVISION
The Marketing Specialist is supervised by the Bookstore Soft Goods Manager and supervises part-time and student employees within the marketing offices.
OFFICE OF HUMAN RESOURCES
REVISED MAY 2023
