POSITION IDENTIFICATION
TITLE Marketing Specialist
CLASSIFICATION NUMBER 5589
GRADE 41
CLASSIFICATION Nonexempt
IMMEDIATE SUPERVISOR Bookstore Soft Goods Manager
GENERAL FUNCTION
The Marketing Specialist develops and maintains the marketing campaign, presence on
the web, social networking sites, events and the e-commerce site to increase awareness
of the products and services and manages the marketing campaign and programs related
to the Missouri State brand. The Marketing Specialist also oversees student and part-time
staff. The Marketing Specialist is responsible for connecting with prospective and
incoming students and their families to engage them during SOAR sessions.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree is required.
Experience: At least one year of retail experience is preferred. Experience designing
and maintaining web pages is preferred.
Skills: Effective interpersonal, verbal, and written communication skills are required.
Knowledge of the use of social media platforms, including but not limited to, Facebook,
Instagram, Twitter, Tik-Tok and Snapchat, for marketing is required. Organizational
ability is required. A general understanding of web design techniques is required.
The ability to develop knowledge of, respect for, and skills to engage with those
of other cultures or backgrounds is required. Supervision experience is preferred.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Designs, develops, and maintains the web and social media presence with an emphasis
on increasing awareness of products and services, merchandising, customer service,
and increasing sales to various audiences including, but not limited to: parents,
students, and alumni.
2. Monitors and analyzes social media metrics to measure effectiveness on all social
media accounts. Makes recommendations to improve social media presence and return
on investment.
3. Makes recommendations to expand and support e-commerce offerings. Coordinates efforts
with the Soft Goods Manager to maintain and update the online BearWear catalog through
the oversight of the student marketing team.
4. Develops and manages online and in-store promotions on the website and social media
platforms. Evaluates success of promotions, offering recommendations for future opportunities.
5. Participates in events that promote the departments with prospective and incoming
students and their families. Events include, but are not limited to SOAR, Showcase,
and all other events related to enrollment, recruitment, and retention.
6. Tracks expenditures in the marketing budget for the departments. Benchmarks marketing
activities to measure effectiveness, monitors results, and analyzes the data.
7. Develops, executes, and monitors the marketing campaign, website, social media
accounts, graphic design, and digital signage program for the departments.
8. Supervises student employees within the departments to support all marketing efforts.
9. Contributes to a work environment that encourages knowledge of, respect for, and
the development of skills to engage with those of other cultures or backgrounds.
10. Remains competent and current through self-directed professional reading, developing
professional contact with colleagues, attending professional development courses,
and attending training and/or courses required by the leadership of the departments.
11. Helps to ensure the success of the departments by performing all other duties
as assigned.
SUPERVISION
The Marketing Specialist is supervised by the Bookstore Soft Goods Manager and supervises
part-time and student employees within the marketing offices.
OFFICE OF HUMAN RESOURCES
REVISED MAY 2023
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 1.0 - 500 Points: Knowledge of principles, processes, methods, and procedures associated with a limited range of healthcare, technical, scientific, administrative support, communications, or social science program objectives or common problems. Knowledge permits the employee to complete routine medical and healthcare procedures, common administrative support tasks, operate basic equipment and instruments, carry out a variety of interrelated tasks and recurring assignments, assist individuals, answer common questions, and/or elicit information from a variety of sources. Professional knowledge, skill, and technical mastery at this level are typically acquired through a combination of formal education and/or training and experience beyond a high school diploma.
Factor 2: Supervisory Responsibility
Level 2.0 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.
Factor 3: Interactions with Others
Level 3.0 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.
Factor 4: Job Controls and Guidelines
Level 3.0 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.
Factor 5: Managerial Responsibility
Level 1.0 - 150 Points: Work involves services including collecting, processing, and disseminating information for others to use. Work activities may be complex and may affect the accuracy, reliability, or acceptability of further processes or services, but typically involve providing information for others to use rather than requiring managerial decision-making on the part of the incumbent. Job activities typically have limited consequences for the department and relatively minor impact on the cost center. Jobs at this level typically involve no budgetary control except for the normal responsibilities associated with monitoring and reporting every day expenses.
