5253 Marketing and Communications Specialist

POSITION IDENTIFICATION

TITLE Marketing and Communications Specialist

CLASSIFICATION NUMBER 5253

GRADE 44

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Coordinator of Public Services

GENERAL FUNCTION

The Marketing and Communications Specialist develops and manages an annual marketing and communication plan for University Libraries that includes the implementation of marketing, advertising, promotional, and public relations efforts in support of the Library’s strategic plan.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Bachelor’s degree with an emphasis in Marketing, Communications, or an Arts discipline is required. A Master’s degree in similar disciplines is preferred.

Experience: Five years of professional employment in marketing, promotions, advertising, and/or a related field is required. Knowledge of market research practices, promotions, advertising, print and electronic, social media, print productions, and audience development is required.

Skills: Exceptional interpersonal, verbal, and written communication skills are required. A working knowledge of various computer software applications, including word processing, assessment tools, and database applications is required. Knowledge and expertise in the use of marketing communications tools, including the use of digital marketing and social media is required. Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external, are required. The ability to balance multiple priorities and meet tight deadlines is required. Proven market research and strategic implementation skills are required. Skill in project management and the ability to create and responsibly manage a budget are required. Demonstrated ability in developing knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: This position has non-traditional work hours such as nights, weekends, and holidays, depending on the needs of the university community. Professional development, conferences, and training may require travel and/or overnight accommodations.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Develops and manages an annual marketing and communication plan for University Libraries that includes student-focused events, alumni relations, special events, and marketing and communication initiatives in support of University Libraries strategic plan.

2. Establishes priorities, makes assignments, monitors and evaluates results and employee performance.

3. Manages the creation and use of internal and external branding for the Libraries, including print advertising, print marketing materials, video, digital advertising, website, and Library digital screen displays.

4. Conducts quality control over all Library branding, outreach events, external library communication, manages production workflow, and ensures adherence with Office of Strategic Communication guidelines and brand policies.

5. Promotes a positive image and expands the University and external public’s perception of the Library by preparing press releases, managing the Libraries’ newsletters, events calendar, serving as the primary point of contact for all media inquiries, and managing Library sponsorship opportunities.

6. Develops and manages University Libraries’ social media strategy on platforms such as Facebook, Twitter, and Instagram to enhance communication with the public as well as specific target groups.

7. Collaborates with Libraries’ departments on projects and events by coordinating advertising, resources, and expertise related to needs assessments, marketing, and communications.

8. Manages funds by developing, planning, and controlling annual budgets for advertising and promotions, special events, marketing, and communications.

9. Serves on cross-functional campus and Library teams.

11. Proactively contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.

13. Contributes to the overall success of University Libraries by performing all other essential duties as assigned.

SUPERVISION

The Marketing and Communications Specialist is supervised by the Coordinator of Public Services, works closely with members of the Library Portfolio Management team, and supervises full-time staff, Graduate Assistants, and/or student employees.

OFFICE OF HUMAN RESOURCES

NOVEMBER 2020

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 4.0 - 2300 Points: Knowledge of the principles, concepts, practices, methods and techniques of an administrative, managerial, or professional field such as accounting or auditing, financial management, business administration, human resources, engineering, social sciences, communications, education, law, or medicine. Knowledge permits the employee to complete assignments by applying established methods to recurring types of projects/problems susceptible to well-documented precedents or to schedule, plan, and carry out precedented projects. Alternatively, knowledge at this level might also permit the employee to carry out precedented projects requiring considerable experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty along with significant related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with substantial work experience or a non-specific Master's degree requirement with substantial work experience. Knowledge requirements generally also include a significant amount of related work experience and may include administrative or supervisory experience.

Factor 2: Supervisory Responsibility

Level 3.0 - 270 Points: Supervision of a limited number of (a) operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a very small number of professional employees, or an equivalent combination of (a) and (b). The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is generally responsible for training, planning, and directing the work of permanent employees, and provides major input into hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.

Factor 3: Interactions with Others

Level 3.0 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 3.0 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.

Factor 5: Managerial Responsibility

Level 3.0 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.