POSITION IDENTIFICATION
TITLE Marketing and Communications Specialist
CLASSIFICATION NUMBER 5253
GRADE 44
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Coordinator of Public Services
GENERAL FUNCTION
The Marketing and Communications Specialist develops and manages an annual marketing and communication plan for University Libraries that includes the implementation of marketing, advertising, promotional, and public relations efforts in support of the Library’s strategic plan.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree with an emphasis in Marketing, Communications, or an Arts discipline is required. A Master’s degree in similar disciplines is preferred.
Experience: Five years of professional employment in marketing, promotions, advertising, and/or a related field is required. Knowledge of market research practices, promotions, advertising, print and electronic, social media, print productions, and audience development is required.
Skills: Exceptional interpersonal, verbal, and written communication skills are required. A working knowledge of various computer software applications, including word processing, assessment tools, and database applications is required. Knowledge and expertise in the use of marketing communications tools, including the use of digital marketing and social media is required. Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external, are required. The ability to balance multiple priorities and meet tight deadlines is required. Proven market research and strategic implementation skills are required. Skill in project management and the ability to create and responsibly manage a budget are required. Demonstrated ability in developing knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: This position has non-traditional work hours such as nights, weekends, and holidays, depending on the needs of the university community. Professional development, conferences, and training may require travel and/or overnight accommodations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Develops and manages an annual marketing and communication plan for University Libraries that includes student-focused events, alumni relations, special events, and marketing and communication initiatives in support of University Libraries strategic plan.
2. Establishes priorities, makes assignments, monitors and evaluates results and employee performance.
3. Manages the creation and use of internal and external branding for the Libraries, including print advertising, print marketing materials, video, digital advertising, website, and Library digital screen displays.
4. Conducts quality control over all Library branding, outreach events, external library communication, manages production workflow, and ensures adherence with Office of Strategic Communication guidelines and brand policies.
5. Promotes a positive image and expands the University and external public’s perception of the Library by preparing press releases, managing the Libraries’ newsletters, events calendar, serving as the primary point of contact for all media inquiries, and managing Library sponsorship opportunities.
6. Develops and manages University Libraries’ social media strategy on platforms such as Facebook, Twitter, and Instagram to enhance communication with the public as well as specific target groups.
7. Collaborates with Libraries’ departments on projects and events by coordinating advertising, resources, and expertise related to needs assessments, marketing, and communications.
8. Manages funds by developing, planning, and controlling annual budgets for advertising and promotions, special events, marketing, and communications.
9. Serves on cross-functional campus and Library teams.
11. Proactively contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.
13. Contributes to the overall success of University Libraries by performing all other essential duties as assigned.
SUPERVISION
The Marketing and Communications Specialist is supervised by the Coordinator of Public Services, works closely with members of the Library Portfolio Management team, and supervises full-time staff, Graduate Assistants, and/or student employees.
OFFICE OF HUMAN RESOURCES
NOVEMBER 2020
