POSITION IDENTIFICATION
TITLE Specialist, Graphic and Web Design - Library
CLASSIFICATION NUMBER 5204
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Marketing and Communications Specialist
GENERAL FUNCTION
The Specialist, Graphic and Web Design - Library creates and maintains visual branding
guidelines for the University Libraries. The position designs accessible, innovative
and on-brand visual communications in support of the Libraries’ marketing and communications
plan. The Specialist, Graphic and Web Design is responsible for the appearance and
interface of the University Libraries’ web pages and micro-sites, ensuring they accurately
and compellingly reflect the Libraries’ resources and services. The position uses
graphic design and coding skills to ensure visual hierarchy, cohesive branding, and
clear communication objectives are achieved for the audience/user. The position uses
knowledge of websites and coding skills to design website layouts, interfaces, web
components, templates, and architectures.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree in graphic design, web development, or related field
is required.
Experience: At least two years of experience as a graphic designer or web developer
is required.
Skills: Demonstrated mastery in fundamental visual, typographic, print, and electronic
design disciplines and principles is required. Proficiency within the Adobe Creative
Cloud suite is required. Experience with front-end development web programming languages
such as HTML, JavaScript and CSS is required. Critical and creative ability in multimedia
design as it applies to the production of printed materials and knowledge of the production
steps necessary in the development of a publication are required. An understanding
of printing techniques and costs is required. Strong verbal and written communication
skills are required. Organizational and planning skills are required. Proofreading
and editorial skills are preferred. Demonstrated ability in developing knowledge of,
respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: The position requires an extensive amount of time working at a computer workstation.
Other: This position has non-traditional work hours such as nights, weekends, and
holidays, depending on the needs of the university community. Professional development,
conferences, and training may require travel and/or overnight accommodations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Develops, implements, and manages visual branding guidelines for the Missouri State
University Libraries.
2. Plans and creates accessible and dynamic visual designs for the University Libraries
(such as graphics, digital signage, webpages, and printed publications) from concept
to delivery.
3. Formulates and builds engaging, well-structured and user-friendly University Libraries’
webpages by implementing effective web design principles.
4. Responsible for developing and maintaining University Libraries web content, including
updating or deleting outdated information, pages and forms, and creating and adding
new information, pages or forms.
5. Operates within budgets and deadlines established by the designated supervisor
and University Libraries’ leadership.
6. Provides in-person support at University Libraries’ events as determined by the
designated supervisor.
7. Ensures appropriate use of Missouri State and MSU Libraries’ logos, colors, and
identity standards.
8. Promotes and contributes to a work environment that encourages knowledge of, respect
for, and development of skills to engage with those of other cultures or backgrounds.
9. Remains competent and current through self-directed professional reading, maintaining
a current knowledge of desktop publishing, developing professional contacts with colleagues,
attending professional development courses and attending training and/or courses as
required by the designated supervisor.
10. Contributes to the overall success of the Library by performing all other duties
and responsibilities as assigned by the supervisor.
SUPERVISION
The Specialist, Graphic and Web Design - Library is supervised by the Marketing and
Communications Specialist. The Specialist, Graphic and Web Design will supervise student
employees.
OFFICE OF HUMAN RESOURCES
REVISED FEBRUARY 2022
JOB FAMILY 4
Factor 1: Professional Knowledge, Skill, and Technical Mastery
Level 3.0 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.
Factor 2: Supervisory Responsibility
Level 2.0 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.
Factor 3: Interactions with Others
Level 1.0 - 50 Points: Interactions are typically limited to the immediate supervisor and work team. The nature of the interaction typically involves routine exchange of information or providing assistance to coworkers. Little or no contact with the general public, students, or others outside one's immediate work group is required.
Factor 4: Job Controls and Guidelines
Level 3.0 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.
Factor 5: Managerial Responsibility
Level 3.0 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.
