POSITION IDENTIFICATION
TITLE Specialist, Graphic and Web Design - Library
CLASSIFICATION NUMBER 5204
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Marketing and Communications Specialist
GENERAL FUNCTION
The Specialist, Graphic and Web Design - Library creates and maintains visual branding guidelines for the University Libraries. The position designs accessible, innovative and on-brand visual communications in support of the Libraries’ marketing and communications plan. The Specialist, Graphic and Web Design is responsible for the appearance and interface of the University Libraries’ web pages and micro-sites, ensuring they accurately and compellingly reflect the Libraries’ resources and services. The position uses graphic design and coding skills to ensure visual hierarchy, cohesive branding, and clear communication objectives are achieved for the audience/user. The position uses knowledge of websites and coding skills to design website layouts, interfaces, web components, templates, and architectures.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree in graphic design, web development, or related field is required.
Experience: At least two years of experience as a graphic designer or web developer is required.
Skills: Demonstrated mastery in fundamental visual, typographic, print, and electronic design disciplines and principles is required. Proficiency within the Adobe Creative Cloud suite is required. Experience with front-end development web programming languages such as HTML, JavaScript and CSS is required. Critical and creative ability in multimedia design as it applies to the production of printed materials and knowledge of the production steps necessary in the development of a publication are required. An understanding of printing techniques and costs is required. Strong verbal and written communication skills are required. Organizational and planning skills are required. Proofreading and editorial skills are preferred. Demonstrated ability in developing knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: The position requires an extensive amount of time working at a computer workstation.
Other: This position has non-traditional work hours such as nights, weekends, and holidays, depending on the needs of the university community. Professional development, conferences, and training may require travel and/or overnight accommodations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Develops, implements, and manages visual branding guidelines for the Missouri State University Libraries.
2. Plans and creates accessible and dynamic visual designs for the University Libraries (such as graphics, digital signage, webpages, and printed publications) from concept to delivery.
3. Formulates and builds engaging, well-structured and user-friendly University Libraries’ webpages by implementing effective web design principles.
4. Responsible for developing and maintaining University Libraries web content, including updating or deleting outdated information, pages and forms, and creating and adding new information, pages or forms.
5. Operates within budgets and deadlines established by the designated supervisor and University Libraries’ leadership.
6. Provides in-person support at University Libraries’ events as determined by the designated supervisor.
7. Ensures appropriate use of Missouri State and MSU Libraries’ logos, colors, and identity standards.
8. Promotes and contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
9. Remains competent and current through self-directed professional reading, maintaining a current knowledge of desktop publishing, developing professional contacts with colleagues, attending professional development courses and attending training and/or courses as required by the designated supervisor.
10. Contributes to the overall success of the Library by performing all other duties and responsibilities as assigned by the supervisor.
SUPERVISION
The Specialist, Graphic and Web Design - Library is supervised by the Marketing and Communications Specialist. The Specialist, Graphic and Web Design will supervise student employees.
OFFICE OF HUMAN RESOURCES
REVISED FEBRUARY 2022
