5112 Director of Content - TV

POSITION IDENTIFICATION

TITLE Director of Content - TV

CLASSIFICATION NUMBER 5112

GRADE 45

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR General Manager, KSMU and Ozarks Public Television

GENERAL FUNCTION

The Director of Content – TV is responsible for the production, acquisition, and scheduling of programming for Ozarks Public Television’s broadcast and digital platforms. The Director of Content - TV manages the production staff and production calendar to ensure Ozarks Public Television remains a trusted source for meaningful local programming. The Director of Content - TV oversees the acquisition, scheduling, and promotion of programming from national, regional, and local sources that supports Ozark Public Television’s mission and attracts, maintains, and increases viewership across platforms. The Director of Content - TV represents the station in the community and within the public broadcasting system by building relationships with viewers, system colleagues, community leaders, university stakeholders, and content producers.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Bachelor’s degree with an emphasis in Television Production, Electronic Media, or a related area is required. Significant experience and demonstrated success in video storytelling and program production will be considered in lieu of completed related degree.

Experience: At least three years of experience in video storytelling and production is required. Experience managing a video production team is preferred. Demonstrated mastery of the principles and techniques of audio and video recording is required.

Skills: Knowledge of public television programming, scheduling, and broadcast rights is required. Exceptional television production skills, strong oral and written communication skills, and demonstrated personnel management and interpersonal skills are required. Effective organizational skills are required.

Other: The position requires occasional attendance of evening and/or weekend activities and requires occasional travel for project production and training.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Ensures that Ozarks Public Television produces and acquires programming for broadcast and digital platforms that attracts, maintains, and increases its viewing audience by providing leadership, operational controls, organization, and a creative environment for the programming and production unit.

2. Oversees program production by supervising and mentoring staff, vetting program pitches, ensuring production schedules are developed and met, managing production resources, and ensuring all local productions are accurate and high in quality.

3. Oversees station programming, including providing strategic and philosophical direction; developing and maintaining familiarity with PBS programming and public television mission and strategy; and managing the acquisition, scheduling, and promotion of programming on broadcast and digital platforms in consultation with staff and programming service to ensure fulfillment of station’s mission to serve the local community.

4. Oversees all production activities, including development, research, writing, and production of local series and documentaries and completion of contract production projects for internal and external clients. Works collaboratively with OPT’s development unit on production of local underwriting announcements, production of local fundraising messages; and production of promotional announcements for sponsored local programs.

5. Develops and maintains knowledge of digital delivery platforms, in order to develop and implement multi-platform audience cultivation strategy.

6. Provides station management with regular analysis of audience data, identifying trends, opportunities, and threats to inform station investments in content and technology.

7. Ensures completion of station production projects, as well as internal and external video production requests, by developing and implementing a multi-year strategic production plan.

8. Serves on station leadership team, representing the television programming and production unit and facilitating interdepartmental collaboration to ensure organizational priorities and objectives are met.

9. Participates in community and professional organizations, representing the station at professional meetings, serving on community committees, and establishing and maintaining relationships with local and area news media and the general public.

10. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

11. Remains competent and current through self-directed professional reading, developing contacts with colleagues, attending professional development courses, and attending training and/or courses required by the General Manager-KSMU and Ozarks Public Television.

12. Contributes to the overall success of the organization by performing all other duties and responsibilities as assigned.

SUPERVISION

The Director of Content - TV is supervised by the General Manager-KSMU and Ozarks Public Television and supervises professional and support staff.

OFFICE OF HUMAN RESOURCES

REVISED JUNE 2024

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 4.0 - 2300 Points: Knowledge of the principles, concepts, practices, methods and techniques of an administrative, managerial, or professional field such as accounting or auditing, financial management, business administration, human resources, engineering, social sciences, communications, education, law, or medicine. Knowledge permits the employee to complete assignments by applying established methods to recurring types of projects/problems susceptible to well-documented precedents or to schedule, plan, and carry out precedented projects. Alternatively, knowledge at this level might also permit the employee to carry out precedented projects requiring considerable experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty along with significant related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with substantial work experience or a non-specific Master's degree requirement with substantial work experience. Knowledge requirements generally also include a significant amount of related work experience and may include administrative or supervisory experience.

Factor 2: Supervisory Responsibility

Level 4.0 - 470 Points: Supervision of (a) a moderate number of operative, administrative support, or paraprofessional employees who do not exercise a full range of supervisory responsibilities over other full-time employees, (b) a small number of professional employees who exercise limited supervision of others, or (c) large numbers of student workers or graduate assistants, or some equivalent combination of the above. The incumbent performs a full range of supervisory responsibilities including performance reviews of subordinates. The incumbent is responsible for training, planning, and directing the work of permanent employees, and generally controls hiring decisions. Supervisory responsibilities consume moderate amounts of work time and may include general work planning tasks.

Factor 3: Interactions with Others

Level 4.0 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 3.0 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.

Factor 5: Managerial Responsibility

Level 4.0 - 1500 Points: Work involves the primary accountability for a smaller department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University. Work activities have a direct and substantial impact on the department. While work activities do have some effect on the efficiency and reputation of the cost center, departments, programs, or processes at this level represent a relatively minor function within the cost center. Employees in jobs at this level may have responsibility for developing budgets, distributing budgeted funds, and exercising the primary control over a relatively small budget.