POSITION IDENTIFICATION
TITLE Director of Content - TV
CLASSIFICATION NUMBER 5112
GRADE 45
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR General Manager, KSMU and Ozarks Public Television
GENERAL FUNCTION
The Director of Content – TV is responsible for the production, acquisition, and scheduling of programming for Ozarks Public Television’s broadcast and digital platforms. The Director of Content - TV manages the production staff and production calendar to ensure Ozarks Public Television remains a trusted source for meaningful local programming. The Director of Content - TV oversees the acquisition, scheduling, and promotion of programming from national, regional, and local sources that supports Ozark Public Television’s mission and attracts, maintains, and increases viewership across platforms. The Director of Content - TV represents the station in the community and within the public broadcasting system by building relationships with viewers, system colleagues, community leaders, university stakeholders, and content producers.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree with an emphasis in Television Production, Electronic Media, or a related area is required. Significant experience and demonstrated success in video storytelling and program production will be considered in lieu of completed related degree.
Experience: At least three years of experience in video storytelling and production is required. Experience managing a video production team is preferred. Demonstrated mastery of the principles and techniques of audio and video recording is required.
Skills: Knowledge of public television programming, scheduling, and broadcast rights is required. Exceptional television production skills, strong oral and written communication skills, and demonstrated personnel management and interpersonal skills are required. Effective organizational skills are required.
Other: The position requires occasional attendance of evening and/or weekend activities and requires occasional travel for project production and training.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Ensures that Ozarks Public Television produces and acquires programming for broadcast and digital platforms that attracts, maintains, and increases its viewing audience by providing leadership, operational controls, organization, and a creative environment for the programming and production unit.2. Oversees program production by supervising and mentoring staff, vetting program pitches, ensuring production schedules are developed and met, managing production resources, and ensuring all local productions are accurate and high in quality.
3. Oversees station programming, including providing strategic and philosophical direction; developing and maintaining familiarity with PBS programming and public television mission and strategy; and managing the acquisition, scheduling, and promotion of programming on broadcast and digital platforms in consultation with staff and programming service to ensure fulfillment of station’s mission to serve the local community.
4. Oversees all production activities, including development, research, writing, and production of local series and documentaries and completion of contract production projects for internal and external clients. Works collaboratively with OPT’s development unit on production of local underwriting announcements, production of local fundraising messages; and production of promotional announcements for sponsored local programs.
5. Develops and maintains knowledge of digital delivery platforms, in order to develop and implement multi-platform audience cultivation strategy.
6. Provides station management with regular analysis of audience data, identifying trends, opportunities, and threats to inform station investments in content and technology.
7. Ensures completion of station production projects, as well as internal and external video production requests, by developing and implementing a multi-year strategic production plan.
8. Serves on station leadership team, representing the television programming and production unit and facilitating interdepartmental collaboration to ensure organizational priorities and objectives are met.
9. Participates in community and professional organizations, representing the station at professional meetings, serving on community committees, and establishing and maintaining relationships with local and area news media and the general public.
10. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
11. Remains competent and current through self-directed professional reading, developing contacts with colleagues, attending professional development courses, and attending training and/or courses required by the General Manager-KSMU and Ozarks Public Television.
12. Contributes to the overall success of the organization by performing all other duties and responsibilities as assigned.
SUPERVISION
The Director of Content - TV is supervised by the General Manager-KSMU and Ozarks Public Television and supervises professional and support staff.
OFFICE OF HUMAN RESOURCES
REVISED JUNE 2024
