5073 Manager of Donor Communications and Digital Fundraising

POSITION IDENTIFICATION

TITLE Manager of Donor Communications and Digital Fundraising

CLASSIFICATION NUMBER 5073

GRADE 43

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Director of Community Support

GENERAL FUNCTION

The Manager of Donor Communications and Digital Fundraising creates and oversees

communications that strategically convey Ozarks Public Broadcasting’s (KSMU Radio and Ozarks Public Television) case for support to internal and external stakeholders through direct response, digital, on-air messaging, and face-to-face meetings. The Manager of Donor Communications and Digital Fundraising manages a portfolio of mid-level donors ($500-$999) and is responsible for growing digital fundraising on all OPB media platforms to support membership retention and growth. The Manager of Donor Communications and Digital Fundraising, in collaboration with the Manager of Donor Relations and Analysis, is also responsible for the development and implementation of the annual plan for revenue generation for Ozarks Public Broadcasting through individual and major giving to meet organizational goals and objectives.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Bachelor's degree is required. A Bachelor’s degree in Mass Media, Communications, English, Public Relations, Business, or a related field is preferred. An equivalent combination of education and years of relevant experience may be considered.

Experience: At least four years of full-time professional work in fundraising, direct sales, business-to-business sales, or marketing is required; media marketing, fundraising, or media sales is preferred. Experience with membership programs is required; public media membership programs is preferred. Experience with list management is required. Experience in web page development and maintenance is required. Functional lead, team lead, or supervisory experience is preferred.

Skills: Must be organized, detail-oriented, and committed to follow-through; must enjoy interacting with people and be a skilled motivator. Must be able to manage multiple projects simultaneously and meet deadlines. A demonstrated ability to communicate effectively with diverse internal and external stakeholders is required. Strong writing skills, particularly in fundraising and donor cultivation communications, is required. The ability to draw strategic insights from large data sets in order to develop and implement successful digital fundraising or sales strategies is required; the ability to report audience analytics from large data sets is preferred. Experience with word processing, spreadsheets, database applications, email marketing tools, and payment platforms is required. The ability to learn new applications is required. Familiarity with specialized public broadcasting software, including an understanding of membership operations, practices, and procedures is preferred. The ability to manage high level confidential information with integrity and sensitivity is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

 Other: This position requires occasional travel and evening and/or weekend work. This position transports without assistance membership materials and mailing materials.

 ESSENTIAL DUTIES AND RESPONSIBILITIES

1. In collaboration with the Manager of Donor Relations and Analysis, develops, implements, and conducts ongoing evaluation of an annual plan for revenue generation for Ozarks Public Broadcasting through individual and major giving to meet organizational goals and objectives. Annual planning and revenue goal-setting encompass strategies for major and mid-level donor relations, on-air pledge drives, direct response (digital and mail), niche fundraising areas, new member acquisition, and member retention that result in higher renewal rates, increased levels of giving, and overall growth of the membership roster.

2. Ensures Ozarks Public Broadcasting has a healthy pipeline of major gift prospects by managing a portfolio of 200-300 mid-level donors ($500-$999) through regular communications (phone, email, personal notes, etc.) that identify the donor’s needs and interests relative to the mission of OPB and provide opportunities for personalized funding requests to increase giving levels. Creates and implements an annual engagement calendar of specific communications, activities, strategies, and asks for donor portfolio. Uses data analysis to make changes as needed to meet revenue goals and objectives.

3. Works closely with the Director of Community Support and Manager of Donor Relations and Analysis to identify and refer major gift donors and prospects.

4. Creates and oversees Ozarks Public Broadcasting direct response (digital and mail) fundraising and engagement communications including, but not limited to, renewal, additional gift, lapsed, acquisition, sustainer appeals, thank you letters, tax letters, and special event invitations. Ensures appeals are delivered in a timely manner by managing mailing/email lists, drop dates, vendor relations, etc.

5. Supervises the Membership Administrative Specialist II.

6. Provides guidance to Ozarks Public Broadcasting development staff members, student workers, and volunteers on creating strategic and compelling cases for support for donor/member communications and marketing materials.

7. Drives organizational change to attract new members and new streams of revenue through the use of current and future forms of digital/online communication channels, and convert digital content users on all Ozarks Public Broadcasting platforms to station members. Adapts and refreshes digital membership growth tactics as technology evolves and continually measures, tests, and improves digital membership methods.

8. Oversees and ensures KSMU Radio pledge drives run smoothly and meet goals by developing and leading pledge messaging, directing the production and placement of listener testimonials and membership promos, recruiting, scheduling, and coaching on-air pitch staff, training pledge volunteers, and serving as lead pledge talent.

9. Remains current with FCC and IRS regulations for non-commercial broadcasters to ensure language and messaging compliance.

10. Analyzes campaign and membership data to drive results and make adjustments as needed to meet revenue targets and goals. Uses digital analytics to identify and target peek fundraising opportunities.

11. Liaisons with University departments (e.g. Foundation, Accounting, etc.) as needed to provide information and/or documentation regarding revenue generation processes, practices, and supporter data.

12. Establishes and modifies operational guidelines and procedures for direct response campaign tracking and coding, and payment processing platforms to ensure operational efficiencies.

13. Collaborates with the Manager of Donor Relations and Analysis in the development, implementation, and documentation of departmental policies, procedures, and best practices.

14. Remains current in digital technologies and associated costs to make informed budgetary recommendations on digital optimization and resources to station leadership.

15. Develops and manages the direct response expense budget.

16. Ensures accurate membership and donor records by providing oversight and training for staff and volunteers entering contributions and pledges, program preferences, and contact information using specialized public broadcasting software.

17. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

18. Remains competent and current through self-directed professional reading, developing professional contacts in the community and within the industry, attending professional development courses, and attending training and/or courses as required by the supervisor and/or station management.

19. Contributes to the overall success of Ozarks Public Broadcasting by performing all other duties as assigned.

SUPERVISION

The Manager of Donor Communications and Digital Fundraising supervises full-time membership staff, student workers, and volunteers.

OFFICE OF HUMAN RESOURCES

 REVISED JANUARY 2024

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 3.0 - 1500 Points: Entry-level knowledge of the principles, concepts, practices, and methods of an administrative, managerial, technical, or professional specialty. Knowledge permits employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in professional or technical areas including accounting or auditing, financial management, business administration, human resources, law, engineering, science, or medicine, while gaining familiarity with the University's policies and goals, business practices, and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project, or to complete stages of a multi-phase project. Alternatively, knowledge at this level might also permit the employee to carry out recurring tasks and routine assignments requiring moderate experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty. Knowledge requirements may also include a limited amount of related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with a moderate level of additional related work experience or a non-specific Master's degree requirement with some related work experience.

Factor 2: Supervisory Responsibility

Level 2.0 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.

Factor 3: Interactions with Others

Level 3.0 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 3.0 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.

Factor 5: Managerial Responsibility

Level 3.0 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.