POSITION IDENTIFICATION
TITLE Senior Graphic Designer, Access and Outreach
CLASSIFICATION NUMBER 4999
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director of Marketing and Promotions, Access and Outreach
MAJOR ADMINISTRATOR Associate Provost for Access and Outreach
GENERAL FUNCTION
The Senior Graphic Designer, Access and Outreach supports Access and Outreach and their associates by serving as project manager and producing a wide range of printed materials including Access and Outreach course catalogs, brochures, flyers, billboards, newspaper ads, television ads, trade booth displays, etc. The Senior Graphic Designer, Access and Outreach assists with the maintenance of departmental websites. Using an understanding of web design and functionality, the Senior Graphic Designer, Access and Outreach provides artwork and makes necessary edits and updates as requested using web design software or the University’s web content management software. The Senior Graphic Designer, Access and Outreach meets Access and Outreach’s marketing objectives by utilizing strong communication, conceptual, and design skills to produce promotional materials that are on time, on target, and within departmental budgets. The Senior Graphic Designer, Access and Outreach works in a team-oriented environment, with a strong customer service philosophy working cooperatively with clients and team members and giving and receiving appropriate, constructive feedback.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A high school diploma or the equivalent is required; a bachelor’s degree in Graphic Design or a Bachelor of Fine Arts degree with an emphasis in Graphic Design is preferred.
Experience: With a high school diploma or equivalent, ten years of experience in graphic design is required; with a bachelor’s degree as specified in “Education”, two years of experience is required, which must include one year of experience in web design and maintenance. Experience in and knowledge of photography is preferred.
Skills: Must demonstrate talent as a designer. Must possess the ability to think conceptually and effectively communicate specific marketing objectives using appropriate visual and typographical elements. Must have an understanding of color theory and color management including grayscale, Pantone, and CMYK layout. Time management skills, attention to detail, and the ability to manage multiple tasks with critical deadlines are required. Excellent proofreading, communication, and interpersonal skills are required. The knowledge and the ability to build a website from start to finish are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: The scope of the position occasionally requires working additional hours to complete jobs and to attend press checks and an extensive amount of time working at a computer workstation. The position requires occasional lifting of printed materials weighing up to 35 pounds.
Other: Reliable transportation is required to attend press proofs, meetings, and project interviews.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Produces effective promotions by conducting an initial project interview to understand the client’s specific marketing objectives and formulating appropriate concepts and comprehensives.
2. Understands and complies with the University’s Identity Standards.
3. Coordinates the efficient and timely production of promotions by working closely with clients, photographers, editors, printers, and web programmers.
4. Performs photo shoots as needed following University protocol and maintains a departmental archive of likeness release forms.
5. Provides subsequent proofs as needed for the successful completion of the project.
6. Uses an understanding of prepress, offset, and digital printing processes to inform the client of appropriate options and accurately prepares and hands off files to printers.
7. Provides bid specifications to the University’s Procurement Office and/or the University’s Printing Services and works closely with on and/or off-campus printers.
8. Ensures that printed pieces to be mailed meet the postal rules and regulations governing standard, nonprofit mail.
9. Oversees the print production process by participating in and approving printer’s proofs, attending press checks as needed to ensure design integrity, color accuracy, and that expectations of a quality product are met.
10. Coordinates the direct impression labeling, pre-sorting, etc. of printed pieces with the University’s Postal Services and/or outside mailing services provider as needed.
11. Places ads, purchases media for clients, and works collaboratively with the department to ensure payment of ads and/or media is made.
12. Provides text and images in an appropriate format for the web as needed for University webmasters.
13. Maintains proficiency with the latest graphic design software and assists in assessing the office’s computer and networking needs.
14. Uses the University’s content management software and/or Dreamweaver in the maintenance of Access and Outreach websites.
15. Understands and ensures the accessibility of the Access and Outreach web sites to all users.
16. Maintains the archival system of work orders and of departmental photos in digital and print format.
17. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
18. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Director of Marketing and Promotions.
19. Contributes to the overall success of the department by performing essential duties as assigned.
SUPERVISION
The Senior Graphic Designer, Access and Outreach is supervised by the Director of Marketing and Marketing, Access and Outreach and exercises no supervision of others.
OFFICE OF HUMAN RESOURCES
REVISED JANUARY 2013
