POSITION IDENTIFICATION
TITLE Director of Marketing, Communications and External Relations – Reynolds College of Arts, Social Sciences and Humanities
CLASSIFICATION NUMBER 2653
GRADE 45
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Associate Dean, Reynolds College of Arts, Social Sciences and Humanities Administration
GENERAL FUNCTION
The Director of Marketing, Communication and External Relations develops and manages an annual marketing and communication plan for the Reynolds College of Arts, Social Sciences and Humanities (RCASH) that includes student recruitment, corporate relations, alumni relations, special events, pre-college experiences and marketing and communication initiatives in support of the RCASH strategic plan.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree is required; a Master’s degree is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: At least five years of experience in marketing, branding, and/or public relations is required.Skills: Exceptional public, interpersonal, verbal, and written communication skills. A working knowledge of various computer software applications, including word processing and database applications is required. Knowledge and expertise in the use of marketing communication tools, including the use of digital marketing and social media is required. Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external, are required. The ability to balance multiple priorities and meet tight deadlines is required. Proven project management skills and the ability to responsibly manage a budget are required. Skill in media relations is required, including the ability to proactively position University experts and news stories with media outlets. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Develops and manages an annual marketing and communication plan for the Reynolds College of Arts, Social Sciences and Humanities (RCASH) that includes student recruitment, corporate relations, alumni relations, special events, and marketing and communication initiatives in support of the RCASH strategic plan.2. Establishes priorities, makes assignments, and monitors and evaluates results and employee performance.
3. Coordinates and serves as a liaison with RCASH departments to facilitate student recruitment, corporate relations, alumni relations, special events, and marketing and communication initiatives.
4. Manages the creation and use of internal and external branding for the College, including print advertising, print marketing materials, video, digital advertising, website, and social media.
5. Manages internal and external communication including oversight and content creation of pre-college programs, Destination and Discovery magazine, and mass communication with admitted and current students, faculty, staff, and alumni.
6. Develops and manages RCASH social media strategy on platforms such as Facebook, Twitter, and Instagram to enhance communication with the public as well as specific target groups.
7. Assists RCASH departments with the strategy of their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, alumni relations, marketing and promotions, etc.
8. Develops and plans annual budgets for advertising and promotions, corporate relations, and recruitment.
9. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
10. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Dean and Associate Deans of RCASH.
11. Contributes to the overall success of the College of Arts, Social Sciences and Humanities by performing all other essential duties as assigned.
SUPERVISION
The Director of Marketing, Communication and External Relations - RCASH supervises part-time and student employees.
OFFICE OF HUMAN RESOURCESAPRIL 2024
