POSITION IDENTIFICATION
TITLE Director, Marketing and Communications - efactory CBED
CLASSIFICATION NUMBER 2658
GRADE 46
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR: Executive Director, efactory
GENERAL FUNCTION: The Director, Marketing and Communications develops and manages marketing and communications initiatives for the efactory – Center for Business and Economic Development, and its programs. This position represents and promotes the efactory, increasing its visibility and supporting the mission, vision, and goals as well as leads the development and implementation of the efactory’s brand vision, strategy, and public relations campaigns to attract and inform member tenants, clients, program participants, partners, and other stakeholders.
MINIMUM ACCEPTABLE QUALIFICATIONS:
Education: A Bachelor’s degree is required; a Master’s degree is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: At least five years of experience in marketing, branding, and/or public relations is required.
Skills: Exceptional interpersonal, verbal, and written communication skills. A working knowledge of various computer software applications, including word processing and database applications is required. Knowledge and expertise in the use of marketing communications tools, including the use of digital marketing and social media is required. Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external, are required. The ability to balance multiple priorities and meet tight deadlines is required. Proven project management skills and the ability to responsibly manage a budget are required. Skill in media relations is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: Occasionally required to lift and carry materials and equipment weighing up to 25 pounds.
Other: The scope of the position requires evening and occasional weekend work. Occasional overnight, out-of-town travel is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Serves as the efactory’s brand manager, with the responsibility of positioning the efactory and its programs in the market, determining target audiences and maintaining a strong reputation.
2. Utilizes a research-based approach to identify key messages and audiences, works consistently to tell the efactory stories to create a consistent, unified message in support of the efactory brand, and articulates the image and brand in the delivery of the message to all constituents.
3. Plans and oversees the design and production of all marketing, public relations, and advertising products and materials including managing and updating the website(s).
4. Communicates the efactory’s position and policies on a variety of issues to specific media and to various constituencies which includes serving as the efactory spokesperson with the media as determined. Serves as the department representative at industry events, conferences, and outreach events.
5. Develops and manages a comprehensive social media and digital strategy on applicable platforms. Plans, creates, and publishes content across social media platforms, working with efactory team members and other University representatives to keep abreast of programs, events, stories, and announcements.
6. Defines key performance indicators and implements measurement, analytics, and reporting methods to gauge success of digital and social engagement tactics. Reports high level takeaways to Executive Director, efactory and interprets results to program leads.
7. Contributes to a collegial, team-building work environment, motivating staff and cultivating productive, collaborative relationships with all constituent groups.
8. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed.
9. Contributes to the overall success of the Division of Community and Global Partnerships by performing all other duties as assigned.
SUPERVISION: The Director, Marketing and Communications is supervised by the Executive Director, efactory. The position supervises full-time and part-time staff, graduate assistants and/or student employees.
