POSITION IDENTIFICATION
TITLE Advertising Manager, Standard
CLASSIFICATION NUMBER 2136
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Faculty Advisor to the Standard
MAJOR ADMINISTRATOR Department Head, Media, Journalism, and Film
GENERAL FUNCTION
The primary duty of the Advertising Manager is to plan, implement, and manage a comprehensive advertising and marketing program for the Standard resulting in sufficient funds to support a publication that is printed twice a week. The Advertising Manager is responsible for sales, ad design, and promotional operations.
Continuation of the position is contingent upon adequate sales revenue.
MINIMUM REQUIRED QUALIFICATIONS
Education: A high school diploma or the equivalent is required; a bachelor’s degree
in advertising, marketing, or a related field is preferred. A bachelor’s degree in
other fields will be considered if combined with substantial professional experience
in advertising sales.
Experience: A minimum of one year in advertising sales is required. Newspaper advertising sales experience and familiarity with newspaper business practices are preferred. Experience with student publications is preferred.
Skills: A working knowledge of computer applications such as word processing, desktop publishing, and graphic design software is required. A working knowledge of QuarkXPress is preferred. Demonstrated competence in sales techniques, advertising layout and design, copywriting, editing, and advertising business procedures is required. Effective management skills and the ability to work with students are required.
Other: Frequent local travel is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Assures an effective student workforce for the sales, advertising design, and marketing efforts of the Standard by recruiting, training, advising, and supervising student staff and acting as a motivator and professional role model.
2. Manages the advertising and marketing efforts of the Standard by developing and updating account and prospect lists; developing and implementing annual advertising sales, marketing, and revenue goals, plans, and procedures; and organizing the sales staff by assigning clients and setting sales goals and quotas.
3. Provides good customer service to advertisers by ensuring that contracts are prepared promptly and properly, proofreading all display and classified ads, acting as a contact person for national advertising companies, processing all national advertising insertion orders and making arrangements with the printer, maintaining contact with major clients, and resolving all customer inquiries and complaints.
4. Ensures effective daily operation of sales, marketing, and advertising design efforts by implementing detailed procedures for selling and producing ads, establishing and enforcing deadlines for ad sales and production, developing and enforcing an efficient production schedule for ads, and, in conjunction with the faculty advisor, editor, and the business manager, developing and updating the advertisement rate card.
5. Organize and provide information by maintaining records on local and national ad sales organized by the week and by the advertising representative.
6. Cultivates understanding and maintenance of good relations among the news editorial, advertising, business, and circulation departments of the newspaper by working with the editor and business manager.
7. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the faculty advisor.
8. Helps to ensure the continued success of the Standard by performing all other duties assigned by the faculty advisor.
SUPERVISION
The Advertising Manager is supervised by the faculty advisor and supervises student sales, advertising design, and marketing staff.
OFFICE OF HUMAN RESOURCES
REVISED JANUARY 2010
