POSITION IDENTIFICATION
TITLE Director of Marketing and Promotions - Athletics
CLASSIFICATION NUMBER 1769
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director of Athletics
MAJOR ADMINISTRATOR President
GENERAL FUNCTION
The Director of Marketing and Promotions - Athletics develops and implements plans to increase ticket sales, promotes athletics, coordinates media, implements in-game promotions, and manages community relations efforts. The Director of Marketing and Promotions - Athletics assists with events that relate to the marketing and promotion of athletics. The Director of Marketing and Promotions – Athletics coordinates the billing and collection of all advertising and marketing related agreements.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree is required, preferably in Marketing, Public Relations, Communications, or a related area.
Experience: At least one year of experience in a responsible position in marketing, promotions, public relations, communications, or a related field is required. Experience in any of these fields at the college/university level is preferred.
Skills: Demonstrated verbal and written communication skills and organizational skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Computer literacy, particularly in word processing and using databases, is preferred.
Effort: Occasionally required to lift and carry boxes of promotional material and/or media equipment weighing twenty pounds or more.
Other: The scope of the job frequently requires travel and working at evening and/or weekend activities and attendance at meetings, events, seminars, and workshops.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Works with ticket operations to assist with implementing plans to meet season and group ticket sales goals as well as single game plans.
2. Ensures that activities and events scheduled during home games run smoothly and promote a positive image of the University and its intercollegiate athletics program by leading in-game entertainment, including on field promotions and contests, script writing, and music.
3. Expands the region’s awareness of intercollegiate athletics by assisting in the planning and successful implementation of media plans and other promotional events as assigned.
4. Expands student awareness of intercollegiate athletics by planning and coordinating student marketing efforts for all sports, which may include coordinating Cheer Groups.
5. Develops and strengthens relationships between the community and the University by developing, implementing, and coordinating events and activities, such as the Kids Club.
6. Serves as the Athletics department liaison between internal and external constituents such as Learfield, University Marketing and Communications, and student spirit groups (Traditions Council and Maroon Madness).
7. Develops and implements a consistent and aggressive approach to marketing the athletics programs that includes advertising, direct mail, and promotional and ticket campaigns in order to increase awareness, attendance, and revenue.
8. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
9. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Director of Athletics.
10. Contributes to the overall success of the Department of Intercollegiate Athletics by performing all other duties as assigned.
SUPERVISION
The Director of Marketing and Promotions – Athletics is supervised by the Director of Athletics and supervises graduate assistants and student workers.
OFFICE OF HUMAN RESOURCES
MARCH 2015
