POSITION IDENTIFICATION
TITLE University Marketing Specialist
CLASSIFICATION NUMBER 1741
GRADE 44
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Vice President for Marketing and Communications
MAJOR ADMINISTRATOR President
GENERAL FUNCTION
The primary job duty of the University Marketing Specialist is the implementation of the marketing, advertising, promotional and public relations efforts on behalf of the University. The University Marketing Specialist oversees and participates in a wide range of activities, from print advertising to special events. The University Marketing Specialist serves as the “Voice of the Bears” for radio broadcasts.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor's degree with an emphasis in Marketing, Communications or an Arts discipline is required. A Master's degree in similar disciplines is preferred.
Experience: Two years of professional employment in marketing, promotions, advertising and/or a related field and at least three years of experience in play-by-play sports broadcasting are required. Knowledge of promotions, advertising, print and electronic media, print production and audience development is required.
Skills: The job requires the ability to handle multiple tasks simultaneously. Excellent oral and written communications skills and interpersonal skills are required. Computer literacy, specifically word processing, is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Knowledge of publication production and new media are preferred.
Other: A high-quality broadcast voice is required. The scope of the job frequently requires attendance at evening and/or weekend activities, as well as travel. The job may require lifting materials up to fifty pounds.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Completes regular communications, advertising, public relations plans, special events, publications, etc. to ensure maximum promotion of the University, achieve the University’s student recruitment goals, attract faculty and staff, increase private gifts, generate income for various programs and build relationships with various constituent groups.
2. Writes scripts for and produces materials for video streaming, advertisements, PSAs and special projects.
3. Serves as emcee for various special events, including scholarship banquets, community events, football and men’s basketball post-season banquets, Missouri State Athletics Hall of Fame Banquet, etc.
4. Works with the University’s Creative Services unit to assist with the creation and production of appropriate promotional materials.
5. Works cooperatively with the Office of Strategic Communication, Web Strategy and Development, the Athletic Communications Office, and Athletics Development to produce high-quality audio and video productions, streaming video for web use, prerecorded materials for use at Plaster Sports Complex, JQH Arena and other venues.
6. Provides play-by-play announcing for all football, all men’s basketball, and other sports as required to serve as the “Voice of the Bears.”
7. Abides by and complies with National Collegiate Athletic Association (NCAA) and Missouri Valley Conference rules, academic standards, requirements and policies of the University, and all guidelines and policies of the Athletics department and reports any concerns of compromise or violation of rules, standards, guidelines or policies to the Director of Athletics or the Associate Director of Athletics for Compliance.
8. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
9. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Vice President for Marketing and Communications.
10. Contributes to the overall success of the University by performing all other duties and responsibilities as assigned.
SUPERVISION
The University Marketing Specialist is supervised by Vice President for Marketing and Communications, works closely with other Marketing and Communication staff members, and supervises a Graduate Assistant, and/or student employees.
OFFICE OF HUMAN RESOURCES
REVISED DECEMBER 2014
