POSITION IDENTIFICATION
TITLE Assistant Director of Digital Engagement
CLASSIFICATION NUMBER 1733
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director of Annual Funds
GENERAL FUNCTION
The Assistant Director of Digital Engagement (ADDE) position oversees crowdfunding initiatives and the Digital Engagement Center and is responsible for the development of the overall digital marketing strategy focused on increasing the number of annual donors and dollars to Missouri State University. This position utilizes various digital marketing strategies and platforms to create digital content to engage all university constituents, as well as monitors campaign progress, analyzes data, and adjusts strategies as needed to achieve engagement and fundraising goals. The ADDE works with other areas of the department to ensure digital engagement efforts align with overall departmental and organizational goals. The ADDE will grow the digital fundraising program by managing the student call center, the crowdfunding platform, leveraging social media channels and managing video and text messaging platforms to build a constituent-first approach to both solicitation and engagement efforts.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor's degree is required. An emphasis in marketing, communications, or a related field is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: At least two years’ experience in digital marketing, social media management, customer call center service or a similar role, or experience preferred. Supervisory experience is also preferred. Experience with higher education annual giving programs or university advancement programs; experience in professional fundraising, goal implementation, strategic planning, customer relations management and training also preferred.
Skills: Good computer skills are required. Strong oral and written communication skills; writing skills including copy writing, script writing, proofreading, editing, and report writing abilities are also required. Good interpersonal skills as well as the ability to work independently. Must be detail oriented.
Other: The scope of the position requires some work in the evenings and on weekends.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Oversees the day-to-day operations of the Digital Engagement Center, ensuring efficient
use of resources and adherence to best practices.
2. Hires, trains, and motivates a team of student digital engagement officers, providing guidance, support, and professional development opportunities.
3. Develops and implements engagement strategies to foster connections and cultivate relationships with students, alumni, faculty, staff, donors, and other stakeholders.
4. Leads Crowdfunding Initiatives by developing and executing crowdfunding campaigns to support various university projects, programs, and initiatives.
5. Collaborates with university departments and student organizations to identify and prioritize crowdfunding opportunities
6. Utilizes digital marketing strategies to promote crowdfunding campaigns and maximize participation and donations both on and off campus.
7. Sets strategic engagement and fundraising goals to measure success and produces regular reporting for leadership.
8. Manages an engagement portfolio to engage and solicit constituents.
9. Monitors campaign progress, analyze data, and adjust strategies as needed to achieve fundraising goals.
10. Stays current on policies and procedures involving engagement activities (i.e., texting policies, phone solicitation policies, hiring policies, etc.)
11. Collaborates with colleagues in development, marketing, communications, alumni relations, and other departments to align digital engagement efforts with broader institutional goals and initiatives.
12. Serves as a liaison between the Digital Engagement Center and other university departments, fostering partnerships and promoting collaboration.
13. Represents Missouri State University at meetings, events, and conferences related to digital engagement, crowdfunding, and philanthropy.
14. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
15. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Director of Annual Funds.
16. Contributes to the overall success of the Engagement and Alumni Relations by performing other essential duties and responsibilities as assigned.
SUPERVISON
The Digital Engagement Coordinator provides supervision, training and directing of the work assignments of part-time, or temporary student workers.
OFFICE OF HUMAN RESOURCES
JULY 2024
