1733 Assistant Director of Digital Engagement

POSITION IDENTIFICATION

TITLE Assistant Director of Digital Engagement

CLASSIFICATION NUMBER 1733

GRADE 42

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Director of Annual Funds 

GENERAL FUNCTION 

The Assistant Director of Digital Engagement (ADDE) position oversees crowdfunding initiatives and the Digital Engagement Center and is responsible for the development of the overall digital marketing strategy focused on increasing the number of annual donors and dollars to Missouri State University. This position utilizes various digital marketing strategies and platforms to create digital content to engage all university constituents, as well as monitors campaign progress, analyzes data, and adjusts strategies as needed to achieve engagement and fundraising goals. The ADDE works with other areas of the department to ensure digital engagement efforts align with overall departmental and organizational goals. The ADDE will grow the digital fundraising program by managing the student call center, the crowdfunding platform, leveraging social media channels and managing video and text messaging platforms to build a constituent-first approach to both solicitation and engagement efforts.

MINIMUM ACCEPTABLE QUALIFICATIONS 

Education: A Bachelor's degree is required. An emphasis in marketing, communications, or a related field is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.

Experience: At least two years’ experience in digital marketing, social media management, customer call center service or a similar role, or experience preferred. Supervisory experience is also preferred. Experience with higher education annual giving programs or university advancement programs; experience in professional fundraising, goal implementation, strategic planning, customer relations management and training also preferred.

Skills:  Good computer skills are required. Strong oral and written communication skills; writing skills including copy writing, script writing, proofreading, editing, and report writing abilities are also required. Good interpersonal skills as well as the ability to work independently. Must be detail oriented.

Other: The scope of the position requires some work in the evenings and on weekends. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Oversees the day-to-day operations of the Digital Engagement Center, ensuring efficient use of resources and adherence to best practices.

2. Hires, trains, and motivates a team of student digital engagement officers, providing guidance, support, and professional development opportunities.

3. Develops and implements engagement strategies to foster connections and cultivate relationships with students, alumni, faculty, staff, donors, and other stakeholders.

4. Leads Crowdfunding Initiatives by developing and executing crowdfunding campaigns to support various university projects, programs, and initiatives. 

5. Collaborates with university departments and student organizations to identify and prioritize crowdfunding opportunities

6. Utilizes digital marketing strategies to promote crowdfunding campaigns and maximize participation and donations both on and off campus.

7. Sets strategic engagement and fundraising goals to measure success and produces regular reporting for leadership.

8. Manages an engagement portfolio to engage and solicit constituents.

9. Monitors campaign progress, analyze data, and adjust strategies as needed to achieve fundraising goals.

10. Stays current on policies and procedures involving engagement activities (i.e., texting policies, phone solicitation policies, hiring policies, etc.)

11. Collaborates with colleagues in development, marketing, communications, alumni relations, and other departments to align digital engagement efforts with broader institutional goals and initiatives.

12. Serves as a liaison between the Digital Engagement Center and other university departments, fostering partnerships and promoting collaboration.

13. Represents Missouri State University at meetings, events, and conferences related to digital engagement, crowdfunding, and philanthropy.

14. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.

15. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Director of Annual Funds.

16. Contributes to the overall success of the Engagement and Alumni Relations by performing other essential duties and responsibilities as assigned.

SUPERVISON

The Digital Engagement Coordinator provides supervision, training and directing of the work assignments of part-time, or temporary student workers.

OFFICE OF HUMAN RESOURCES

JULY 2024

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2.0 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 2.0 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.

Factor 3: Interactions with Others

Level 3.0 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 3.0 - 500 Points: The employee operates under general supervision expressed in terms of program goals and objectives, priorities, and deadlines. Administrative supervision is given through statements of overall program or project objectives and available resources. Administrative guidelines are relatively comprehensive and the employee need only to fill in gaps in interpretation and adapt established methods to perform recurring activities. In unforeseen situations, the employee must interpret inadequate or incomplete guidelines, develop plans, and initiate new methods to complete assignments based on those interpretations. Assignments are normally related in function, but the work requires many different processes and methods applied to an established administrative or professional field. Problems are typically the result of unusual circumstances, variations in approach, or incomplete or conflicting data. The employee must interpret and refine methods to complete assignments. Characteristic jobs at this level may involve directing single-purpose programs or performing complex, but precedented, technical or professional work.

Factor 5: Managerial Responsibility

Level 3.0 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.