1732 Digital Content Strategist

POSITION IDENTIFICATION

TITLE Digital Content Strategist

CLASSIFICATION NUMBER 1732

GRADE 42

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Director of Strategic Communication

GENERAL FUNCTION

The Digital Content Strategist uses creativity, imagination, originality and talent to create content for various digital channels, including social media, digital marketing and video platforms. The Digital Content Strategist develops and implements digital designs, animations and videos to achieve university goals, including student recruitment, student retention, student engagement, brand awareness and advancement. The Digital Content Strategist ensures that content aligns with brand standards and is evaluated for effectiveness and efficiency. The Digital Content Strategist manages YouTube and assists with managing other social media platforms.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A bachelor's degree in graphic design, film, electronic media, animation or a related area is required; the degree must be obtained prior to the start date for the position.

Experience: Either one year of work experience in a professional video, design, marketing or closely related field or a minimum of three semesters of experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred.

Skills: Photo and video editing are required. Graphic design skills are required. Creative and innovative skills needed to meet artistic, technical and practical production challenges are required. Excellent organizational, time-management and project management skills are required. Excellent written, oral and interpersonal communication skills are required. Knowledge of word processing and social media applications are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.

Other: The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Promotes a positive image of the University through the creation of digital, video and audio content.

2. Creates content for various digital channels, including social media, digital marketing and video platforms.

3. Designs digital content for digital marketing ads, social media graphics and other uses.

4. Captures, edits and produces short-form video for digital marketing and social media platforms.

5. Manages the university’s YouTube account and assists with other university social media accounts.

6. Collaborates with other departments to ensure that content related to the university and its branding and marketing messages are created, maintained, updated and evaluated for effectiveness and efficiency.

7. Ensures effective and timely production by working closely with clients, editors and others to coordinate production schedules and complete projects on time.

8. Participates in overall marketing and communications planning and execution.

9. Actively monitors and tracks online marketing and communication projects, goals, objectives and deadlines to assure quality production and conformance to customer specifications, brand standards and technical standards.

10. Supports overall departmental operations by performing professional services such as training and helping to supervise new office employees and editing and approving the work of graduate assistants and student staff as assigned.

11. Contributes to a work environment that encourages knowledge of, respect for and development of skills to engage with those of other cultures or backgrounds.

12. Remains competent and current on design and social media trends through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.

13. Contributes to the overall success of the department by performing all other duties and responsibilities as assigned.

SUPERVISION

The Digital Content Strategist is supervised by the director of strategic communication and accepts input from other full-time staff members and client departments and may assist in directing and reviewing the work of graduate assistants or student employees.

OFFICE OF HUMAN RESOURCES

JUNE 2024

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 2.0 - 900 Points: Entry-level professional knowledge of the principles, concepts, practices, and methods of non-technical administrative and managerial functions. Knowledge permits the employee to carry out basic recurring tasks and routine portions of assignments or to carry out less demanding professional elements of assignments in areas including communications, social sciences, art and design, education, and related functions while gaining in familiarity with the University's policies and goals, business practices and/or accounting systems. This level of knowledge permits the employee to schedule and carry out the steps of a limited operation or project to complete stages of a multi-phase project. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in an unspecified field or a specific background in a non-technical area. Knowledge requirements may also include a limited amount of related work experience.

Factor 2: Supervisory Responsibility

Level 1.0 - 50 Points: Typically, little, if any, supervision of others is required. The job may require irregular but occasional responsibility to direct the work of student workers and/or temporary or part-time workers. The nature of supervision is largely confined to assigning tasks to others and does not include a full range of supervisory responsibilities. The amount of time spent on directing the work of others is normally a small portion of total work time.

Factor 3: Interactions with Others

Level 3.0 - 250 Points: The purpose of interactions is to advise or counsel others to solve recurring and structured problems, and/or to plan or coordinate work efforts with other employees who are working toward common goals in situations where relationships are generally cooperative. Interactions are moderately structured and routine and may involve employees in different functions, students, and/or the general public. These types of interactions require normal interpersonal skills.

Factor 4: Job Controls and Guidelines

Level 2.0 - 250 Points: The employee carries out a group of procedures using the general methods and desired results indicated by the supervisor. Typically, standard operating procedures, handbooks, and/or reference manuals exist for most procedures, but the employee must select from the most appropriate of several guidelines and make minor adjustments to methods. Unforeseen situations are normally referred to others for resolution. Assignments are related in function and objective, but processes, procedures, or software varies from one assignment to another. Based on the assignment, the employee uses diverse, but conventional, methods, techniques, or approaches. Employees in jobs at this level may perform work that is moderately complex, but normally performed within a fairly narrow and specific functional area.

Factor 5: Managerial Responsibility

Level 3.0 - 850 Points: Work involves providing significant support services to others both within and outside of the department that substantially influences decision-making processes. Work activities are complex and others rely on the accuracy and reliability of the information, analysis, or advice to make decisions. Work activities have a direct, but shared, impact on further processes or services, affect the overall efficiency and image of the department, and may have material impact on costs or service quality within the cost center. Incumbents may be responsible for identifying areas of need and for developing proposals that request funding to fulfill those needs.