POSITION IDENTIFICATION
TITLE Content Strategist
CLASSIFICATION NUMBER 1722
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Varies
GENERAL FUNCTION
The Content Strategist uses creativity, imagination, originality and talent to write or create content for websites, social media, digital marketing, feature stories, news releases and other uses. The Content Strategist develops and implements communication and marketing plans to achieve university goals, including student recruitment, student retention, student engagement, brand awareness and advancement. The Content Strategist works to ensure that assigned websites, social media content, branding, and marketing messages are created, maintained, updated, and evaluated for effectiveness and efficiency.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree in marketing, communications, public relations, journalism, or a related area is required; the degree must be obtained prior to the start date for the position. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: Either one year of work experience in a professional public relations, marketing or closely-related field or a minimum of three semesters of experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred. Experience running professional social media accounts is preferred.
Skills: Excellent verbal and written communication skills are required, including writing and/or editing experience with print and electronic media. Knowledge of basic content management software and strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of word processing and social media applications are required. Photo or video editing is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Writes content for websites, social media, digital marketing, feature stories, news releases and other uses.
2. Coordinates content needs and implements strategic communication plans for social media platforms, assigned websites, blog sites, email marketing and other online marketing projects.
3. Conceptualizes, writes, and edits projects for tone, style, content, grammar, accuracy, completeness, institutional image and alignment with marketing plan objectives and brand.
4. Manages assigned social media accounts and online marketing campaigns as well as day-to-day online and social media activity, to provide customer service and promote student recruitment, student retention, student engagement, brand awareness and advancement.
5. Collaborates with other departments as assigned to ensure that websites, blogs and social media content related to the university, its branding and marketing messages, are created, maintained, updated, and evaluated for effectiveness and efficiency.
6. Ensures effective and timely production by working closely with clients, editors, photographers, videographers, designers, and programmers to coordinate production schedules and complete projects on time.
7. Participates in overall marketing and communications planning and execution, shares news and opportunities, and ensures consistent and appropriate messaging, publicity, and communications.
8. Actively monitors and tracks online marketing and communication projects, goals, objectives, and deadlines to assure quality production and conformance to customer specifications and technical standards.
9. Works to understand each project’s audience and recommends online strategies to help accomplish goals and increase website visibility and effectiveness.
10. Uses knowledge of websites to develop effective information architecture.
11. Supports overall departmental operations by performing professional services as assigned, such as writing for publications, coordinating special events, promotions, and media relations, training and helping to supervise new office employees as assigned, and editing and approving the work of graduate assistants and student staff as assigned.
12. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.
14. Contributes to the overall success of the department by performing all other duties and responsibilities as assigned.
SUPERVISION
The Content Strategist is supervised by the assigned supervisor, accepts input from client departments, and may assist in supervising an office staff of graduate assistants and student employees.
OFFICE OF HUMAN RESOURCES
REVISED JUNE 2022
