POSITION IDENTIFICATION
TITLE Social Media Coordinator
CLASSIFICATION NUMBER 1718
GRADE 43
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director, Strategic Communications
GENERAL FUNCTION
The Social Media Coordinator is responsible for planning and implementing the social media strategy for Missouri State University. The Social Media Coordinator communicates and connects with various audiences using social media; manages main social profiles on a variety of social media platforms; and is responsible for targeted social media campaigns. The Social Media Coordinator uses creativity, imagination, originality, and talent to write or create content for websites, social media, digital marketing, feature stories, news releases and other uses. The Social Media Coordinator develops and implements communication and marketing plans to achieve university goals, including student recruitment, student retention, student engagement, brand awareness and advancement. The Social Media Coordinator works to ensure that assigned websites, social media content, branding, and marketing messages are created, maintained, updated, and evaluated for effectiveness and efficiency. The Social Media Coordinator supervises student employees who create content for social media accounts.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor’s degree is required. A degree in marketing, communications, public relations, journalism, or a related area is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: Two years of work experience in professional public relations, marketing or closely related field is required. Work experience in higher education is preferred. Experience running professional social media accounts is required.
Skills: Excellent verbal and written communication skills are required, including writing, and/or editing experience with print and electronic media. Knowledge of basic content management software and strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of word processing and social media applications are required. Photo or video editing is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Develops and implements the social media strategy for Missouri State University.2. Manages main social profiles on a variety of social media platforms; and is responsible for targeted social media campaigns.
3. Creates engaging and visually appealing posts that align with the university's brand and messaging.
4. Schedules and publishes social media posts to maintain a consistent presence on all platforms.
5. Collaborates with different departments to ensure that social media efforts support various university initiatives and events.
6. Quickly addresses and manages any issues that could negatively impact the university’s reputation.
7. Leads and manage student content creators.
8. Develops and implements communication and marketing plans to achieve university goals, including student recruitment, student retention, student engagement, brand awareness and advancement.
9. Ensures that assigned websites, social media content, branding, and marketing messages are created, maintained, updated, and evaluated for effectiveness and efficiency.
10. Writes content for websites, social media, digital marketing, feature stories, news releases and other uses.
11. Conceptualizes, writes, and edits projects for tone, style, content, grammar, accuracy, completeness, institutional image and alignment with marketing plan objectives and brand.
12. Manages assigned social media accounts as well as day-to-day online and social media activity, to provide customer service and promote student recruitment, student retention, student engagement, brand awareness and advancement.
13 Collaborates with other departments as assigned to ensure that websites, blogs, and social media content related to the university, its branding and marketing messages, are created, maintained, updated, and evaluated for effectiveness and efficiency.
14.Actively monitors and tracks online marketing and communication projects, goals, objectives, and deadlines to assure quality production and conformance to customer specifications and technical standards.15. Works to understand each project’s audience and recommends online strategies to help accomplish goals and increase website visibility and effectiveness.
16. Supports overall departmental operations by performing professional services as assigned, such as writing for publications, training, and helping to supervise new office employees as assigned, and editing and approving the work of graduate assistants and student staff as assigned.
17. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
18. Stays updated on social media trends, tools, and best practices. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.
19. Contributes to the overall success of the department by performing all other duties and responsibilities as assigned.
SUPERVISION
The Social Media Coordinator supervises student employees and graduate assistants.
OFFICE OF HUMAN RESOURCES
REVISED OCTOBER 2024