POSITION IDENTIFICATION
TITLE Assistant Director, Admissions - Events, Outreach and Recruitment
CLASSIFICATION NUMBER 1274
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director, Admissions
GENERAL FUNCTION
The Assistant Director of Admissions - Events, Outreach and Recruitment is responsible for the planning of engagement experiences, overseeing and maintaining outreach communications and event registrations via the customer relationship management (CRM) system, managing campus facility use for Admission events, and supervising and training volunteers for large-scale campus events on behalf of the Office of Admissions. The Assistant Director, Admissions - Events, Outreach & Recruitment represents Missouri State University at college fairs and high school/community college recruitment visits and counsels prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence life and housing, student organizations, and activities. The Assistant Director, Admissions - Events, Outreach and Recruitment supervises the Admissions and Marketing Systems Specialist in developing print, digital, and video marketing materials for outreach and recruitment delivered via the CRM. The Assistant Director, Admissions - Events, Outreach and Recruitment provides creative oversight and direction towards the development of publications, web pages, communications and surveys targeting prospective student populations for large-scale events; as well as responds to written, phone, email, and in-person inquiries. The Assistant Director, Admissions - Events, Outreach and Recruitment hires, trains, and supervises student workers and graduate assistants for administrative, outreach, and recruitment duties. The Assistant Director, Admissions - Events, Outreach and Recruitment meets with visiting students and parents, makes formal presentations, and works with the Director of Admissions to outline and manage budgeted expenditures related to large-scale campus events. The Assistant Director, Admissions - Events, Outreach and Recruitment monitors, measures, and performs statistical analysis of data to determine the effectiveness of large-scale campus events and outreach strategies. The Assistant Director, Admissions - Events, Outreach and Recruitment coordinates quarterly updates and campus meetings with the Advisory Board for the Office of Admissions.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor's degree is required; a master’s degree is preferred.
Experience: Two years of experience working in a higher education institution with experience in recruitment, admissions, and experience planning large-scale events and managing complex projects is required. Familiarity with database systems such as Ellucian Banner, PeopleSoft or some other type of database product utilized by institutions of higher learning is required. Experience utilizing innovative technology such as a CRM solution is required.
Skills: Excellent verbal and written communication skills are required. Strong proofreading and editing skills are required. Organizational and planning skills are required. Experience working with diverse teams to implement a system or solution is required. Demonstrated skill in public speaking and in engaging with large audiences is required. Proficiency in using Microsoft Office applications, especially Excel, in a higher education environment is required. Effective decision-making skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Effort: This position requires at least daily travel between two on campus Admissions’ worksites. This position makes presentations, attends recruiting events, transports and sets up media equipment, supplies, and displays unassisted. Data entry and computer work is required.
License: A valid driver's license is required.
Other: Must be available to attend events during evenings and weekends; out-of-town, overnight travel as required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Plans high impact student engagement experiences working in collaboration with the Assistant Director for Admissions – Information Services and organizes tours and faculty appointments for large-scale campus visits.
2. Develops an in-depth knowledge of the University’s strategic enrollment management plan and monitors the impact of large-scale campus visits towards meeting enrollment goals.
3. Supervises the Admissions Marketing and Systems Specialist, develops print, digital, and event registration communications for outreach and recruitment delivered via the CRM, provides creative oversight and direction of these communications, and responds to written, phone, email, and in-person inquiries.
4. Manages facility use for Admissions events and fosters strong professional relationships with campus stakeholders on behalf of the Office of Admissions related to large-scale campus visit events.
5. Supervises and trains student workers, graduate assistants and volunteers for large-scale campus events on behalf of the Office of Admissions and hires, trains and supervises student workers for administrative duties performed at the main desks located in the Office of Admissions.
6. Contributes to the achievement of University enrollment and recruitment goals by representing Missouri State University at college fairs and high school/community college recruitment visits and provides counsel to prospective students and their family regarding admission requirements, academic programs, financial aid and scholarships, resident life & housing, student organizations, and activities.
7. Engages with prospective students and their families throughout the enrollment cycle, including but not limited to performing admission presentations, attending recruitment events, and conducting individual appointments related to the enrollment process.
8. Assists in the development of external networks such as the Office of Admissions Advisory Board by facilitating conversations centered on outreach initiatives.
9. Monitors, measures, and performs statistical analysis of data to determine the effectiveness of large-scale campus events and outreach strategies.
10. Coordinates quarterly updates and campus meetings with the Advisory Board for the Office of Admissions.
11. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director, Admissions.
13. Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other essential duties and responsibilities as assigned.
SUPERVISION
The Assistant Director of Admissions - Events, Outreach and Recruitment is supervised by the Director, Admissions and supervises the Admissions and Marketing Systems Specialist, a graduate assistant(s), and student employees.
OFFICE OF HUMAN RESOURCES
DECEMBER 2019
