POSITION IDENTIFICATION
TITLE Admissions Counselor
CLASSIFICATION NUMBER 1261
GRADE 41
CLASSIFICATION Nonexempt
IMMEDIATE SUPERVISOR Associate Director, Admissions
GENERAL FUNCTION
The Admissions Counselor represents Missouri State University at college fairs and high school/community college recruitment visits and counsels prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor's degree is required.
Experience: No specific work experience is required. Two or more years of work experience in college admissions and recruitment at a regionally accredited institution is preferred.
Skills: Excellent oral and written communication skills and a sensitivity to issues related to the retention and recruitment of a diverse student body are required. Good organizational skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. Familiarity with information database systems, marketing tools, customer relationship management (CRM), and other software products, such as Microsoft Office is preferred.
Effort: This position transports and sets up unassisted recruitment and display materials and media equipment. Some data entry and computer work is required.
License: A valid driver's license is required.
Other: The scope of the job requires frequent consecutive overnight and weekend travel, primarily during the fall and spring semesters.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Contributes to the achievement of University enrollment and recruitment goals and objectives by representing Missouri State University at college fairs and high school/community college recruitment visits; advising prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities; assisting with the development of publications used for admissions and recruitment; responding to written, phone, email, and in-person inquiries; meeting with visiting students and parents; and planning activities and events, both on and off-campus, for prospective students/families and high school counselors.
2. Develops and implements recruitment and communication strategies designed to increase the number of students enrolling from an assigned territory, plans and implements successful recruitment events and high school visits, analyzes the recruitment plan for the assigned territory, and exercises fiscal responsibility in using budget resources related to travel expenses.
3. Utilizes CRM in conjunction with other marketing tools and third-party systems to communicate and engage with prospective students via text, email, and phone.
4. Analyzes institutional recruitment data as well as data from testing services to target recruitment efforts for successful enrollment outcomes.
5. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Associate Director, Admissions.
6. Contributes to a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds.
7. Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other essential duties and responsibilities as assigned.
SUPERVISION
The Admissions Counselor is supervised by the Associate Director, Admissions and may occasionally supervise student employees. During periods of travel, the Admission Counselor operates with limited supervision and will be required to exercise self-direction under prescribed guidelines.
OFFICE OF HUMAN RESOURCES
REVISED JULY 2020
