1207 Director, Admissions

POSITION IDENTIFICATION

TITLE Director, Admissions

CLASSIFICATION NUMBER 1207

GRADE 47

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Associate Vice President for Enrollment Management and Services

GENERAL FUNCTION

The Director, Admissions leads and manages the Office of Admissions, including high school and community relations, undergraduate recruitment and services, the campus visit program, and office operations. Major responsibilities include the development, design, and implementation of strategic enrollment management and recruitment efforts to support the University’s goals. The Director, Admissions is responsible for undergraduate admission policy, supervision of applications processing, and leveraging of the customer relationship management (CRM) strategies. The Director, Admissions chairs and is a member of university committees regarding undergraduate recruitment committee, which coordinates campus-wide recruitment efforts for entering freshmen and transfer students. The Director, Admissions is a key member of the Enrollment Management and Services staff, which includes the Director, Student Financial Aid; the Registrar, Director of Scholarships; Director, Career Center; Director, Veteran Student Center; and the Enrollment Management Analyst.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Master’s degree is required.

Experience: At least five years of experience in a college or university admissions office, with at least three years at either the assistant director, associate director, or director level, is required. A record of successful outcomes in the development and achievement of enrollment goals is required. Experience in hiring, supervising, management decision-making, and team development is required.

Skills: Strong verbal and written communications skills are required. Evidence of the ability to work successfully with college and university administrators and high school personnel is required. The ability to understand complex student information systems and to use those systems effectively in a management capacity are required. Budget management skills and the ability to analyze and interpret statistics and data. The ability to perform work with various computer applications, such as an application for admission or customer relationship manager (CRM), is required. The ability to foster a supportive, open, and collaborative working environment within the Office of Admissions is required. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Contributes to the successful accomplishment of the University’s enrollment objectives by developing and implementing a comprehensive student recruitment plan for undergraduate students which includes, but is not limited to, the following components: development of an inquiry pool through the use of student search services, outreach (college fairs and high school visits), high school and community college relations, use of the web and emerging technologies, digital marketing and communication strategies, effective use of CRM technologies, campus visit programs, publications, and correspondence.

2. Provides leadership, management, and support for the recruitment efforts of the Office of Admissions and develops a competent, productive and effective staff by hiring and supervising, directly and through delegation, the administrative, professional, student and clerical support personnel in the Office of Admissions.

3. Chairs and participates on campus committees regarding undergraduate recruitment and coordinates effectively with academic and administrative units across campus (including deans, department heads, Academic Outreach, the Office of International Services, and others) to achieve enrollment goals.

4. Effectively administers the University’s prospective and admitted student software systems and databases (e.g., application for admission, CRM, transfer equivalency) by developing a working knowledge of those systems, assessing the systems support needs of the Admissions Office, interpreting those needs to the staff of Computer Services, and working cooperatively with the staff of Computer Services, Institutional Research, Graduate College, International Services, and other offices on campus to ensure that the integrity of the systems and data are maintained and that the systems are utilized productively in support of admission and recruitment functions.

5. Develops data-driven recruitment strategies by effectively utilizing data from a variety of sources to evaluate student characteristics and trends, as well as the University’s market position and competition.

6. Effectively utilizes University resources in accomplishing enrollment objectives by planning, developing, and controlling the departmental budget.

7. Fosters an office environment that empowers staff to provide constituents with excellent customer service and personalization.

8. Ensures the efficient processing of admission applications by developing and administering policies, procedures, and systems that provide quality admission services for prospective students.

9. Effectively administers the University’s undergraduate admission and transfer of academic credit policies by supervising and providing leadership to the staff responsible for applying these policies and ensuring that decisions are rendered in accordance with these policies.

10. Adheres to National Collegiate Athletic Association (NCAA) and Missouri Valley Conference (MVC) rules as communicated by the Associate Director of Athletics, Compliance related to dealings with student-athletes and/or Athletics Department personnel and reports any concerns or possible violations of those guidelines to the immediate supervisor.

11. Represents the Office of Admissions and the Enrollment Management unit of the Division of Student Affairs through service on various University committees.

12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses and conferences, and attending training and/or courses as required by the Associate Vice President for Enrollment Management and Services.

13. Contributes to the overall success of Admissions and Enrollment Management by advising and assisting the Associate Vice President for Enrollment Management and Services in all aspects relating to the recruitment and admission of students and by performing all other essential duties as assigned.

SUPERVISION

The Director of Admissions reports to the Associate Vice President for Enrollment Management and Services and supervises associate and assistant directors as well as other professional and administrative staff.

OFFICE OF HUMAN RESOURCES

REVISED JANUARY 2025

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 5.0 - 3300 Points: Knowledge of the principles and methods of an administrative, managerial, or professional field such as accounting or auditing, financial management, information technology, business administration, human resources, engineering, law, social sciences, communications, education, or medicine. Knowledge permits employee to supervise projects and/or departments using standard methods to improve administrative and/or line operations. Knowledge also permits employee to plan steps and carry out multi-phase projects requiring problem definition and modified techniques, to coordinate work with others, and to modify methods and procedures to solve a wide variety of problems. Knowledge at this level requires a Bachelor's or Master's degree with substantial related work experience, including up to two years of administrative or supervisory experience. Alternatively, this level may require a professional or clinical degree beyond the Bachelor's degree with moderate related work experience; knowledge requirements include significant levels of related work experience.

Factor 2: Supervisory Responsibility

Level 5.0 - 730 Points: Supervision of (a) several work teams or work team leaders, (b) a rather large group of operative, administrative support, or paraprofessional employees, (c) a work group involving direction of skilled technical employees, (d) professionals in technical and skilled areas, and/or (e) subordinate supervisory personnel. The incumbent performs a full range of supervisory responsibilities including the authority to hire, train, transfer, promote, reward, or discipline others. Supervision will likely be general rather than close supervision of others. At this level, supervisory responsibilities consume significant amounts of work time and include substantial responsibility for work planning activities, staffing, and performance management as well as budgeting and planning functions.

Factor 3: Interactions with Others

Level 4.0 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 4.0 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.

Factor 5: Managerial Responsibility

Level 5.0 - 2350 Points: Work involves primary accountability for a larger department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University, influences internal or external operations, or impacts students, faculty, and/or staff. Work activities have a direct and significant impact on the department. Work activities also have a significant effect on the efficiency and reputation of the cost center and represent a relatively major function within the cost center. At this level would be jobs in which the incumbent may have responsibility for developing budgets, distributing budgeted funds, and exercising primary control over a moderately-sized budget.