1200 Associate Vice President for Enrollment Management and Services

POSITION IDENTIFICATION

TITLE Associate Vice President for Enrollment Management and Services

CLASSIFICATION NUMBER 1200

GRADE 49

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Executive Vice President

GENERAL FUNCTION

The Associate Vice President for Enrollment Management and Services provides leadership in the development and implementation of a comprehensive enrollment management plan for the University.  The Associate Vice President for Enrollment Management and Services provides oversight and coordination between the offices of Admissions, Career Center, Financial Aid, Registrar, Veteran Student Center, and Scholarships to ensure delivery of quality services to all constituents, including prospective, current, and former students and faculty, staff, and administrators.  The Associate Vice President for Enrollment Management and Services contributes to the development of effective policies and procedures related to student enrollment and enrollment-related functions.  The Associate Vice President for Enrollment Management and Services generates reports and data to inform the campus community regarding enrollment-related issues and serves as an ex-officio member of the Provost staff and Academic Leadership Council.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Master's degree is required. A Doctorate is preferred.

Experience: At least seven years of significant experience is required in an enrollment management unit (e.g., Admissions, Financial Aid, and/or Registrar), including at least three years at the director or assistant vice president level is required.  Experience in the development and implementation of comprehensive college or university enrollment management plans with evidence of effectiveness in marketing and recruitment, experience in the development and implementation of data-driven strategic plans, and the ability to organize administrative units to maximize achievement of recruiting and enrollment goals is required.

Skills: Requires management skills in the selection and supervision of professional staff, excellent oral and written communication skills, budget management skills, the ability to assimilate and interpret complex data, and a sensitivity to issues related to recruitment and retention of a diverse student body.

Other: The scope of the position requires occasional travel, and some evening and weekend work.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Provides leadership for the University’s enrollment management effort by coordinating the development and implementation of an effective enrollment management plan, including enrollment objectives and strategies to achieve those objectives, chairing the Executive Enrollment Management Committee, and participating in other committees and task forces related to enrollment management.

2. Provides oversight for the offices that are part of the Enrollment Management and services unit (Admissions, Career Center, Financial Services, Registrar, Scholarships, and Veteran Student Center) to ensure delivery of quality services to all constituents, including prospective, current, and former students, academic and administrative departments, faculty and staff, and others.

3. Contributes to the development of effective policies and procedures related to student enrollment and enrollment-related functions.

4. Generates and distributes, in coordination with the Office of Institutional Research, Enrollment reports, trend data, and analysis to inform the campus community and support data-driven decision making. 

5. Provides support to the Provost and academic units and supports the connection between the Executive Vice President, Student Affairs and Academic Affairs by serving as an ex-officio member of the Provost staff and the Academic Leadership Council. 

6. Works collaboratively with Colleges and other units for recruitment and admission processes for dual-credit, transfer, and non-traditional students.

7. Provides relevant data and analysis to the Provost, academic deans, and other academic administrators regarding enrollment trends, course demands, and other indicators needed to support decisions regarding course offerings. 

8. Works in coordination with the Associate Provost for Student Development and Public Affairs, the Associate Provost and Dean of the Graduate College, the Director of Admissions, Director of Financial Aid, Director of International Services, the Assistant Vice President for Enrollment Management and Services/Registrar, and other key administrators to ensure effective implementation of initiatives designed to meet enrollment goals.

9. Coordinates with the Vice President for Marketing and Communications and staff within that division in the development and effective promulgation of the University’s marketing message.

10. Supports the Executive Vice President by editing materials prepared for the Board of Governors, the media, and administrative publications and writing and preparing materials for major audiences.

11. Assists the Executive Vice President in responding to student issues and concerns.

12. Adheres to National Collegiate Athletic Association (NCAA) and Missouri Valley Conference (MVC) rules as communicated by the Associate Director of Athletics, Compliance related to dealings with student-athletes and/or Athletics Department personnel and reports any concerns or possible violations of those guidelines to the immediate supervisor.

13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the Executive Vice President.

14. Contributes to the overall success of the Office of the Executive Vice President by performing other essential duties and responsibilities as assigned by the Executive Vice President.

SUPERVISION

The Associate Vice President for Enrollment Management and Services is supervised by the Executive Vice President and supervises several units, including Admissions, Financial Aid, and Scholarships.

OFFICE OF HUMAN RESOURCES

REVISED JANUARY 2025

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 6.0 - 4500 Points: Knowledge of a wide range of concepts, principles, and methods of an administrative, academic, managerial, or professional field. Knowledge permits the employee to develop new or substantially modified approaches that diverge from standard methods to improve administrative and/or line operations. Knowledge also permits the employee to plan steps and carry out multi-phase projects requiring problem definition and modified techniques, to coordinate work with others, and to modify methods and procedures to solve a wide variety of problems. Knowledge requirements may include evidence of the ability to manage programs and/or lead and direct other professionals. Knowledge requirements for jobs at this level typically include a level of education beyond the Bachelor's degree with comprehensive related work experience, frequently including substantial administrative or supervisory experience, and knowledge of higher education processes, policies, and procedures. Alternatively, this level may require a professional or clinical specialty beyond the Bachelor's with moderate related work experience. The knowledge requirement at this level may also include a terminal academic degree with an appropriate level of leadership and/or administrative experience.

Factor 2: Supervisory Responsibility

Level 6.0 - 1050 Points: General administration of a large unit or multiple units of employees where the nature of the managerial work involves providing general direction for other managerial personnel. Managers at this level have substantial responsibility for the operation of a functional unit, including responsibility for the budgeting process, budgetary and inventory control, purchasing and regulatory compliance, as well as administrative authority over staffing issues and disciplinary outcomes. General administrative work, rather than direct supervision of others, takes up rather large portions of work time.

Factor 3: Interactions with Others

Level 5.0 - 850 Points: Interactions are highly unstructured and incumbents are often required to resolve difficult and unstructured problems. Interactions are commonly with administrators, cost-center heads, high level committees, or external constituents in order to defend, negotiate, or resolve controversial and/or long-range issues and problems. Interactions occur in situations subject to divergent views, skepticism, resistance, uncooperative attitudes, and conflicting objectives. Interactions often require high levels of interpersonal skill and require the ability to influence, interrogate, or control others through debate, persuasion, or authoritative recognition and require strong analytical and decision-making skills.

Factor 4: Job Controls and Guidelines

Level 4.0 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.

Factor 5: Managerial Responsibility

Level 6.0 - 3400 Points: Work involves primary accountability for key end result areas including the major projects, processes, or services of a cost center. Work activities affect a wide range of professional projects or administrative activities of the University, influence internal or external operations, and affect other administrators and a great many students, faculty, and/or staff. At this level, the incumbent may have primary authority for developing large budgets and distributing funds over a number of related functions.