POSITION IDENTIFICATION
TITLE Assistant Director, Recruitment
CLASSIFICATION NUMBER 1192
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director of Admissions
GENERAL FUNCTION
The Assistant Director, Recruitment is primarily responsible for the development and implementation of University recruitment plans for increasing FTNIC and transfer student enrollment. Under the supervision of the Director of Admissions, this position assists in the formulation and implementation of best practices, relationship building, marketing initiatives, and key programming efforts designed to have a positive impact on the enrollment behavior of future students and relationships with other critical stakeholders. The assistant director supervises an admissions counselor focused on special projects related to new student recruitment. This role works collaboratively with all admissions staff and graduate assistants to coordinate and supervise outreach and recruitment initiatives as assigned, represents Missouri State University at college fairs and high school/community college recruitment visits, and counsels prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, resident life and housing, and student organizations and activities. Using professional judgment and established University admission policy, the Assistant Director, Recruitment performs individual review of application documents of applicants in their territory who do not meet scale and/or core admission criteria, as well as applicants who have submitted the supplemental form and/or an appeal for admission as an exception, in order to make an admission decision and determine scholarship eligibility. This position provides input towards the development of publications, web pages, and communications designed for students and responds to written, phone, email, and in-person inquiries. The Assistant Director, Recruitment meets with visiting students and parents, makes formal presentations, and plans activities and events in various cities students/families, high school counselors, and community-based organizations. This position works with the Director of Admissions to outline and manage budgeted expenditures related to marketing and monitors, measures, and performs statistical analysis of data to determine the effectiveness of outreach strategies related to enrollment goals.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor's degree is required; a master’s degree is preferred.
Experience: Two years of experience working in education or recruitment is required. Experience in recruitment, admissions, and/or experience planning large events and managing complex projects is preferred. Experience utilizing technology such as a Customer Relationship Management (CRM) solution is preferred.
Skills: Excellent communication skills, both written and verbal, are required. The ability to learn and follow complex procedures and detailed policies while working with minimal supervision is required. Effective decision-making skills are required. Familiarity with key initiatives in student recruitment a is required. Familiarity with database systems such as Ellucian’s Banner, PeopleSoft, or some other type of database product utilized by institutions of higher education is preferred.
Effort: This position makes presentations, staffs recruiting events, and transports and sets up media equipment, supplies, and displays unassisted. Some data entry and computer work is required.
License: Must have or obtain a valid driver's license by the start of employment.
Other: Must be available to attend events during evenings and weekends; out-of-town, overnight travel is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Contributes to a comprehensive outreach and recruitment plan, detailing communication and engagement strategies designed to increase the enrollment of new students.2. Oversees budgeted expenditures and exercises managerial oversight to ensure the successful implementation of key programs, events, and recruitment initiatives designed to impact enrollment behavior of students
3. Supervises an admissions counselor focused on special projects related to new student recruitment.
4. Utilizes business intelligence dashboards to conduct research and statistical analysis of recruitment data, track enrollment indicators, and create reports to measure outcomes and inform recruitment strategy.
5. Engages with internal and external organizations and government agencies that support our recruitment strategy and identifies and builds relationships with community-based organizations serving students across all recruitment territories traveled by the Office of Admissions, conducts territory analysis meetings with Admissions staff to inform recruitment initiatives across all individual territory planning, and provides direct supervision to an Admissions Counselor.
6. Provides creative oversight for best practices in marketing to student populations in targeted geographical segments, participates in the development of publications, web pages, and digital communications designed to reach and engage students and their families, and monitors, measures, and performs statistical analysis of data to determine the effectiveness of outreach strategies related to enrollment goals to include, but not limited to, web analytics and tracking modules.
7. Contributes to the achievement of University enrollment and recruitment goals by representing Missouri State University at college fairs and high school/community college recruitment visits, advising prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations and activities, assisting with the development of marketing and recruitment materials, responding to written, phone, email, and in-person inquiries, meeting with visiting students and parents, making formal presentations and planning events, both on and off-campus, for students/families, high school counselors, and community-based organizations.
8. Assists in the development of internal networks to provide an effective means of communicating recruitment initiatives throughout the University, serves as an Admission point of contact for key programs in active relationship with Missouri State via a memo of understanding, participates in bridging Admissions with campus activities coordinated other campus departments, and serves on committees tasked with planning related events.
9. Serves on University-level ‘key project initiatives’ enacted to conduct research and analysis of topics related to the recruitment and retention of new students at Missouri State University.
10. Coordinates with Alumni Relations in an effort to bridge the work of Admissions with alumni interested in networking with students from across the state and targeted out-of-state markets.
11. Develops project timelines and utilizes project manager software to plan and track outcomes of assigned key programs of interest and events, designs reports based on established targets and analyzes institutional recruitment data and data from testing services to make decisions to target recruitment efforts for successful enrollment outcomes.
12. Performs individual review of application documents of applicants in the assigned territory who do not meet scale and/or core admission criteria, as well as applicants who have submitted the supplemental form and/or an appeal for admission as an exception to make an admission decision and determine scholarship eligibility.
13. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Admissions.
14. Assists with meeting enrollment, recruitment, and student service objectives of the University by performing other essential duties and responsibilities as assigned.
SUPERVISION
The Assistant Director, Recruitment may supervise full-time, part-time, graduate assistant(s) and student employees.
OFFICE OF HUMAN RESOURCES
REVISED JANUARY 2025
