POSITION IDENTIFICATION
TITLE Associate Director, Admissions
CLASSIFICATION NUMBER 1191
GRADE 46
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director of Admissions
MAJOR ADMINISTRATOR Associate Vice President for Enrollment Management and Services
GENERAL FUNCTION
The Associate Director, Admissions provides leadership and support in the development and implementation of the undergraduate recruitment plan, oversees key recruitment strategies, and assists the Director of Admissions in the administration of the Office of Admissions. The Associate Director, Admissions is responsible for targeted recruitment initiatives, developing, supervising, and training an admissions staff of assistant directors, coordinators, counselors, technical and professional staff, and coordinating recruitment travel and events. The Associate Director, Admissions manages communication planning and oversees client relationship management strategies across multiple platforms, including print, digital, and social media campaigns. The Associate Director, Admissions assists the Director of Admissions in developing plans and initiatives to recruit a diverse student population. The Associate Director chairs the Admission Individual Review Committee for supplemental applications and develops and maintains relationships between both campus and external stakeholders with the Office of Admissions.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Master’s degree is required.
Experience: At least three years of experience in a college or university setting in a student services leadership and supervisory role is required. A proven track record for making data driven decisions to support achievement of enrollment goals is required. Experience related to the recruitment of high ability, underrepresented student populations from diverse socioeconomic backgrounds is preferred. Experience utilizing innovative technology such as a Customer Relationship Management (CRM) solution is preferred.
Skill: A working knowledge of database systems such as Ellucian Banner, PeopleSoft, or some other database product utilized by institutions of higher learning is required. Demonstrated ability in team building, leadership, supervision, management, selection, performance evaluation, conflict resolution, problem solving, within the context of a college or university admissions office is required. Excellent verbal and written communication skills are required. A demonstrated understanding of the importance of building and maintaining open communication with college partners, school counselors, and community college stakeholders is required. A working knowledge of marketing principles, best practices, and techniques relevant to student recruitment is required.
Other: Some data entry is required. Occasional overnight travel and evening and weekend work is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Contributes to the successful accomplishment of the University’s enrollment objectives by working with the Director of Admissions to develop and implement a comprehensive student recruitment plan for undergraduate students which includes, but is not limited to the following components: development of an inquiry pool through the use of student search services, outreach (college fairs, high school and community college visits), high school and community college relations, use of the web and emerging technologies, campus visit programs, publications, and correspondence.
2. Provides support for recruitment efforts by assisting the Director of Admissions in the administration of the Admissions office and developing, supervising, and training an admissions staff of assistant directors, coordinators, counselors, professional staff, graduate assistants, and student workers.
3. Oversees key admissions projects including university ambassadors, campus visit desk, search portals, alumni ambassadors, telecounseling, customer service standards, and group visits.
4. Provides support to the recruitment and enrollment plan by coordinating fall and spring travel, including managing registrations and payments, communications for college day/night programs, professional admission organization memberships, campus-based and regional events, and managing a school database for planning high school visits.
5. Chairs the Individual Review Committee for the supplemental application process while maintaining open lines of communication with school counselors and the public on issues related to policies and procedures for admission to Missouri State University.
6. Coordinates the school counselor advisory council, purposed to provide feedback on initiatives and strategies for the recruitment and enrollment of new students.
7. Contributes to the development and implementation of a communication plan for targeted populations including print, digital, web and social media platforms via various recruitment tools which may include third party software such as a CRM.
8. Oversees recruitment territory management and yield activities by monitoring strategies and utilizing tools such as the student information system, ACT Enrollment Information Services, and other resources to research, compile data, and produce reports on progress toward meeting enrollment goals.
9. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses required by the Director of Admissions.
10. Assists with meeting the enrollment, recruitment, and student services objectives of the University by performing other duties as assigned.
SUPERVISION
The Associate Director, Admissions reports to the Director of Admissions and supervises eight full-time employees and three Graduate Assistants.
OFFICE OF HUMAN RESOURCES
REVISED JANUARY 2025