POSITION IDENTIFICATION
TITLE Academic Advisor/Marketing, Recruitment, and Retention Specialist for Nontraditional Students
CLASSIFICATION NUMBER 1162
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director, Adult Nontraditional Student Resources
MAJOR ADMINISTRATOR Associate Provost, Access and Outreach
GENERAL FUNCTION
The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students helps achieve the University’s enrollment and recruitment goals and objectives by establishing and maintaining effective communication with nontraditional students through advising appointments, career and job fairs, and recruitment events. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students assists nontraditional students with intake processes and in the development of academic schedules appropriate for their stated educational goals. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students guides nontraditional students in the selection of academic majors and directs students to resources within the University that provide assistance in making career and/or academic major choices as appropriate. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students assists in the development and implementation of a retention plan to assist students in progressing toward degree completion. The Academic Advisor/Marketing, Recruitment and Retention Specialist for Nontraditional Students maintains the Adult Student Services website, coordinates the development of promotional, recruitment, and advising materials, manages social media for the department, and assists with departmental marketing initiatives and events.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A Bachelor's degree is required.
Experience: At least one year of experience in a higher education environment where knowledge of federal and state policies and procedures related to higher education have been gained. Academic advising, marketing, and/or recruiting experience are preferred.
Skills: Excellent verbal and written communication skills, interpersonal skills, particularly in working with a diverse student population, organizational, and management skills are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required. A working knowledge of commonly used computer applications is required; experience with database applications is preferred.
Other: The scope of this position requires occasional evening and weekend work and out-of-town travel. This position delivers presentations to groups and transports materials and equipment weighing up to forty pounds unassisted.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Provides comprehensive academic support services to nontraditional students by being knowledgeable of academic policies and procedures, guiding students in decision-making, and assisting students seeking academic information, and directing students to resources within the University that provide additional assistance (e.g., financial aid, placement testing, career services, and student employment).
2. Supports and initiates best practices to recruit, support, advise, and retain students including transfers and students at a distance by developing process to meet the needs of multiple constituencies and using feedback from surveys to monitor and improve systems that promote student success.
3. Facilitates the registration process for nontraditional students by assisting in planning, organizing, and presenting individual, group, and technology-mediated advisement sessions that provide information and assistance regarding degree requirements, major selection, and schedule building.
4. Ensures the effectiveness of the advising process by maintaining advisee files, regularly updating advisee academic reports, and validating the information contained in advisee files and the student database.
5. Promotes the advisor/advisee relationship by effectively using the various tools of communication including email, telephone, face-to-face meetings, and electronic advising notes.
6. Effectively manages the admission process including student attribute designations, course coding, non-traditional student scholarships, communication strategies, and the adult student welcome.
7. Supports transfer initiatives including community college transfer agreements, online program articulations, evening advising at OTC, and transfer student support services.
8. Assists students to develop a degree completion plan by evaluating computerized degree audits that compare the degree requirements with the student’s academic record, reviewing the audit with students to determine the remaining courses required for degree completion.
9. Participates in marketing initiatives and manages the office’s social media initiatives including, but not limited to Google+, Facebook, LinkedIn, Twitter, and others.
10. Works closely with the Director to monitor budgets, enrollment data, course availability, and communicates issues in a timely manner.
11. Contributes to a work environment that promotes a friendly, hospitable atmosphere for students and colleagues and that encourages knowledge of, respect for, and the development of skills to engage with those of other cultures and backgrounds.
12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses and maintaining professional certification and/or memberships as required by the Director, Adult Nontraditional Student Resources.
13. Contributes to the overall success of the office by performing all other duties as assigned.
SUPERVISION
The Academic Advisor/Marketing, Recruitment and Retention Specialist is supervised by the Director, Adult Nontraditional Student Resources.
OFFICE OF HUMAN RESOURCES
REVISED OCTOBER 2016
