1056 - Director of Marketing, Communications and External Relations - Graduate College

POSITION IDENTIFICATION

TITLE Director of Marketing, Communications and External Relations - Graduate College

CLASSIFICATION NUMBER 1056

GRADE 45

CLASSIFICATION Exempt

IMMEDIATE SUPERVISOR Associate Dean of the Graduate College

GENERAL FUNCTION

The Director of Marketing, Communications and External Relations – Graduate College develops and manages an annual marketing and communication plan for the Graduate College, focusing on student recruitment and retention, program-specific support, special events, and targeted initiatives that support the Graduate College’s strategic goals.

MINIMUM ACCEPTABLE QUALIFICATIONS

Education: A Bachelor’s degree is required; a Master’s degree is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.

Experience: Five years of experience in marketing, branding, and/or public relations is required.

Skills: Exceptional interpersonal, verbal, and written communication skills. A working knowledge of various computer software applications, including word processing and database applications is required. Knowledge and expertise in the use of marketing communications tools, including the use of digital marketing and social media is required. Strong decision-making skills, the ability to prioritize tasks, and the ability to leverage and manage resources, both internal and external, are required. The ability to balance multiple priorities and meet tight deadlines is required. Proven project management skills and the ability to responsibly manage a budget are required. Skill in media relations is required, including the ability to proactively position University experts and news stories with media outlets.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Develops and manages an annual marketing and communication plan for the Graduate College that includes student recruitment, student retention, campus fairs, alumni relations, and special events to promote graduate programs to prospective students.

2. Oversees the day-to-day management and maintenance of the Graduate College CRM system in conjunction with other marketing tools and third party systems.

3. Collaborates with other university units to identify and implement optimal marketing and recruitment strategies.

4. Creates and maintains a data management plan for all marketing and recruitment efforts; continuously tracks outcomes data from recruitment initiatives, online and media networks, and other marketing strategies.

5. Conducts marketing and recruitment training or workshops as necessary for graduate program directors and/or other constituents of the Graduate College.

6. Plans and coordinates recruitment activities and events for the Graduate College.

7. Oversees campus visit processes for prospective students, working with program representatives, as necessary.

8. Maintains marketing and recruitment related Graduate College websites.

9. Monitors the Graduate Recruitment email account.

10. Manages the creation and use of internal and external branding for the Graduate College, including print advertising, print marketing materials, digital advertising, website, social media, and related content creation.

11. Manages funds by developing, planning, and controlling annual budgets for advertising and promotions, and recruitment.

12. Collaborates with the Graduate Admissions Director to develop graduate enrollment reports, analyze enrollment trends, and create targeted strategies to support enrollment growth.

13. Enhances graduate student retention by collaborating with the Graduate Student Senate, organizing events to connect current students with Graduate College leaders, and facilitating access to internal and external professional development opportunities.

14. Establishes priorities, makes assignments, and monitors and evaluates results and employee performance.

17. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Dean or Associate Dean of the Graduate College.

18. Contributes to the overall success of the Graduate College by performing all other duties as assigned by the Dean or Associate Dean of the Graduate College.

SUPERVISION

The Director of Marketing, Communication and External Relations – Graduate College supervises graduate assistants, part-time employees, and student employees.

OFFICE OF HUMAN RESOURCES

REVISED JANUARY 2025

JOB FAMILY 4

Factor 1: Professional Knowledge, Skill, and Technical Mastery

Level 4.0 - 2300 Points: Knowledge of the principles, concepts, practices, methods and techniques of an administrative, managerial, or professional field such as accounting or auditing, financial management, business administration, human resources, engineering, social sciences, communications, education, law, or medicine. Knowledge permits the employee to complete assignments by applying established methods to recurring types of projects/problems susceptible to well-documented precedents or to schedule, plan, and carry out precedented projects. Alternatively, knowledge at this level might also permit the employee to carry out precedented projects requiring considerable experience in specific areas within higher education. Knowledge at this level is typically acquired through a combination of formal education and/or training and experience that includes a requirement for a college degree in a specific technical or professional specialty along with significant related work experience. Alternatively, equivalent knowledge requirements at this level include a non-technical or general Bachelor's degree requirement with substantial work experience or a non-specific Master's degree requirement with substantial work experience. Knowledge requirements generally also include a significant amount of related work experience and may include administrative or supervisory experience.

Factor 2: Supervisory Responsibility

Level 2.0 - 130 Points: Regular, but limited, supervision, training, or directing the work assignments of (a) small numbers of student, part-time or temporary workers, or (b) one or more permanent, full-time employees. The nature of supervision is largely confined to scheduling work and assigning tasks. Supervision at this level typically does not include a full range of supervisory responsibilities, and supervisory duties typically do not consume a large portion of the work day.

Factor 3: Interactions with Others

Level 4.0 - 500 Points: Interactions with others are somewhat unstructured. The purpose may be to influence or motivate others, to obtain information, or to control situations and resolve problems. Interactions may be with individuals or groups of co-workers, students, or the general public, may be moderately unstructured, and may involve persons who hold differing goals and objectives. Individuals at this level often act as a liaison between groups with a focus on solving particular unstructured problems. Interactions at this level require considerable interpersonal skill and the ability to resolve conflict.

Factor 4: Job Controls and Guidelines

Level 4.0 - 850 Points: The employee operates under administrative supervision and makes decisions based on broadly-stated University objectives and available resources. Administrative guidelines are expressed in terms of project or program outcomes and deadlines with few comprehensive guidelines. Decisions are based on inadequate guidelines that require considerable interpretation and force the employee to plan all phases of the assignment. Assignments may be unrelated in function and the work requires many different processes and methods and a great deal of analysis to identify the nature and extent of problems. The work may require the employee to develop new methods and to deal with many variables, including some that are unclear or conflicting. Characteristic jobs at this level may involve directing large and/or complex programs, projects, or departments in which the work cuts across functional lines or requires dealing with unprecedented issues.

Factor 5: Managerial Responsibility

Level 4.0 - 1500 Points: Work involves the primary accountability for a smaller department, program, or process. Work activities involve managerial decisions that directly affect the efficiency, costs, reputation, and service quality of the department, program, or process. Work affects a limited range of professional projects or administrative activities of the University. Work activities have a direct and substantial impact on the department. While work activities do have some effect on the efficiency and reputation of the cost center, departments, programs, or processes at this level represent a relatively minor function within the cost center. Employees in jobs at this level may have responsibility for developing budgets, distributing budgeted funds, and exercising the primary control over a relatively small budget.