POSITION IDENTIFICATION
TITLE Coordinator of Marketing and Recruitment - Graduate College
CLASSIFICATION NUMBER 1056
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Associate Dean of the Graduate College
GENERAL FUNCTION
The Coordinator of Marketing and Recruitment - Graduate College develops and implements strategies to market graduate programs and recruit students by working with the Dean and Associate Dean of the Graduate College and graduate program directors in academic units. The Coordinator of Marketing and Recruitment develops and maintains communication with prospective graduate students through the Graduate College’s customer relationship management (CRM) system, develops web-based resources for prospective students, meets with prospective students to introduce the University and graduate study opportunities, coordinates communication between the academic program and the prospective student for campus visits and pre-admission advisement, and provides assistance to prospective students in navigating University processes. The Coordinator of Marketing and Recruitment - Graduate College updates and maintains a prospective student database and data management plan through the CRM, assists with the content and structure of the Graduate College website, and coordinates the production of Graduate College recruitment publications. The Coordinator of Marketing and Recruitment plans and coordinates other recruitment activities and provides other administrative support for the Graduate College. The Coordinator of Marketing and Recruitment - Graduate College works with the Dean and Associate Dean of the Graduate College to determine effectiveness of strategies and makes any indicated adjustments.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor’s degree is required. A bachelor’s degree in Marketing, Advertising, Communication, English or a related area is preferred. An equivalent combination of years of experience and education may be considered for substitution of educational requirements.
Experience: At least one year of experience working in a marketing/recruitment environment is required, preferably in higher education.
Skills: Excellent verbal and written communication skills and public relations skills are required. Strong proofreading and editing skills are required. The ability to organize and manage complex projects independently is required. Web development skills and the ability to use social media to maintain communication with prospective students is required. An understanding of data management and customer relationship management (CRM) systems is required. A record of inclusive conduct and evidence of multicultural skills in the workplace is required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: Some evening and weekend work and overnight travel is required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Develops strategies to attract applicants and promote graduate programs to prospective students.2. Oversees the day-to-day management and maintenance of the Graduate College CRM system in conjunction with other marketing tools and 3rd party systems.
3. Collaborates with other university units to identify and implement optimal marketing and recruitment strategies.
4. Creates and maintains a data management plan for all marketing and recruitment efforts; continuously tracks outcomes data from recruitment initiatives, online and media networks, and other marketing strategies.
5. Conducts marketing and recruitment training or workshops as necessary for graduate program directors and/or other constituents of the Graduate College.
6. Oversees the day-to-day management of Graduate College social media and related content creation.
7. Plans and coordinates recruitment activities and events for the Graduate College.
8. Oversees campus visit processes for prospective students, working with program representatives as necessary.
9. Maintains marketing and recruitment related Graduate College websites.
10. Monitors the Graduate Recruitment email account.
11. Contributes to a work environment that encourages knowledge of, respect for, and the development of skills to engage with those of other cultures or backgrounds.
12. Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as required by the Dean or Associate Dean of the Graduate College.
13. Contributes to the overall success of the Graduate College by performing all other duties as assigned by the Dean or Associate Dean of the Graduate College.
SUPERVISION
The Coordinator of Marketing and Recruitment, Graduate College assists in supervising graduate assistants and student employees.
OFFICE OF HUMAN RESOURCES
REVISED DECEMBER 2023
