Marketing Four-Year Degree Plan: Marketing Research option
The following is a sample schedule for this major - your actual schedule may vary.
The following degree plan, last reviewed 07/08/2024, is based on the 2024-25 catalog and Missouri State general education requirements.
First semester (fall)
Courses | Hours |
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Physical Science w/lab or Life Science w/lab | 4 |
Total hours | 15 |
Second semester (spring)
Courses | Hours |
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Human Cultures - Humanities | 3 |
Total hours | 15 |
Third semester (fall)
Courses | Hours |
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Human Cultures - Arts | 3 |
Total hours | 15 |
Fourth semester (spring)
Courses | Hours |
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Physical Science or Life Science | 3 |
Cultural Competence (Take ANT-100, GRY-100, IDS-297, OR REL-110 to also count on globalization list) | 3 |
Total hours | 15 |
Fifth semester (fall)
Courses | Hours |
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Total hours | 15 |
Sixth semester (spring)
Courses | Hours |
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Marketing Research List | 3 |
Total hours | 15 |
Seventh semester (fall)
Courses | Hours |
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Marketing Research List | 3 |
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General Elective to bring total to 120 | 3 |
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Total hours | 15 |
Eighth semester (spring)
Courses | Hours |
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General Elective to bring total to 120 | 3 |
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Marketing Research List | 3 |
Total hours | 15 |
* Marketing Research List*
MKT 410 - Service Marketing
MKT 510 - Digital and Social Media Marketing
ITC 535 - Machine Learning
ITC 555 - Data Visualization
MGT 397 - Business Report Writing
TCM 337 - Quality Control and Measurement
TCM 359 - Principles of Project Management
GPA & credit hour requirements
For Admission to College of Business (COB): Student must earn a minimum of 2.00 Missouri State GPA and a minimum of 2.50 combined GPA for admission to COB AND to take upper division COB courses.
For Graduation: Students must obtain a 2.50 GPA in all upper-division (300+) in their College of Business business unit coursework taken at Missouri State University.
For Graduation: Students must complete at least 120 hours. Of those 120 hours, at least 40 hours must be upper division (300+) level. Electives may be needed to meet these requirements.