POSITION IDENTIFICATION
TITLE Digital Content Strategist
CLASSIFICATION NUMBER 1732
GRADE 42
CLASSIFICATION Exempt
IMMEDIATE SUPERVISOR Director of Strategic Communication
GENERAL FUNCTION
The Digital Content Strategist uses creativity, imagination, originality and talent to create content for various digital channels, including social media, digital marketing and video platforms. The Digital Content Strategist develops and implements digital designs, animations and videos to achieve university goals, including student recruitment, student retention, student engagement, brand awareness and advancement. The Digital Content Strategist ensures that content aligns with brand standards and is evaluated for effectiveness and efficiency. The Digital Content Strategist manages YouTube and assists with managing other social media platforms.
MINIMUM ACCEPTABLE QUALIFICATIONS
Education: A bachelor's degree in graphic design, film, electronic media, animation or a related area is required; the degree must be obtained prior to the start date for the position.
Experience: Either one year of work experience in a professional video, design, marketing or closely related field or a minimum of three semesters of experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred.
Skills: Photo and video editing are required. Graphic design skills are required. Creative and innovative skills needed to meet artistic, technical and practical production challenges are required. Excellent organizational, time-management and project management skills are required. Excellent written, oral and interpersonal communication skills are required. Knowledge of word processing and social media applications are required. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.
Other: The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Promotes a positive image of the University through the creation of digital, video
and audio content.
3. Designs digital content for digital marketing ads, social media graphics and other uses.
4. Captures, edits and produces short-form video for digital marketing and social media platforms.
5. Manages the university’s YouTube account and assists with other university social media accounts.
6. Collaborates with other departments to ensure that content related to the university and its branding and marketing messages are created, maintained, updated and evaluated for effectiveness and efficiency.
7. Ensures effective and timely production by working closely with clients, editors and others to coordinate production schedules and complete projects on time.
8. Participates in overall marketing and communications planning and execution.
9. Actively monitors and tracks online marketing and communication projects, goals, objectives and deadlines to assure quality production and conformance to customer specifications, brand standards and technical standards.
10. Supports overall departmental operations by performing professional services such as training and helping to supervise new office employees and editing and approving the work of graduate assistants and student staff as assigned.
11. Contributes to a work environment that encourages knowledge of, respect for and development of skills to engage with those of other cultures or backgrounds.
12. Remains competent and current on design and social media trends through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses as directed by the supervisor.
13. Contributes to the overall success of the department by performing all other duties and responsibilities as assigned.
SUPERVISION
The Digital Content Strategist is supervised by the director of strategic communication and accepts input from other full-time staff members and client departments and may assist in directing and reviewing the work of graduate assistants or student employees.
OFFICE OF HUMAN RESOURCES
JUNE 2024
